InfoComm isn’t just a trade show, it’s a fully immersive AV experience. While the show floor gets most of the buzz, the real hidden gems might just be the Integrated Experience Tours and Show Floor Tours, where you can see how pro AV technology comes alive in the real world.

Here are five reasons these tours should be at the top of your InfoComm to do list (before they sell out):

1. You’ll See AV in Its Natural Habitat

Anyone can walk a show floor—but how often do you get to walk through a state-of-the-art church, performing arts center, or university campus guided by the pros behind its AV design? From Dr. Phillips Center for the Performing Arts to the University of Central Florida, these tours offer a firsthand look at top-tier installations where technology meets impact.

2. The Best Ones Fill Fast—Just Ask Cirque du Soleil

The Cirque du Soleil – Drawn to Life tour was one of the most in-demand experiences this year… and it’s already sold out. These tours are limited in capacity and highly curated—when they’re gone, they’re gone. If you want in, don’t wait.

3. Show Floor Tours Give You an Expert’s-Eye View

Want a focused look at what’s trending on the show floor? Show Floor Tours cover everything from Digital Signage to Broadcast AV and Sustainability—all led by industry experts who know what matters. It’s the smartest way to cut through the noise and zero in on the tech that’s changing the game. (Note: additional fees apply.)

4. They’re Built for Learning—and Earning (RUs!)

Most tours aren’t just memorable, they’re educational as well. Many count toward Renewal Units (RUs) for CTS, CTS-D, and CTS-I certifications. So you can explore, get inspired, and add to your credentials all in one go.

5. Registration Is Easy—If You Know Where to Click

Already registered for InfoComm? You can sign up for tours in just a few steps:

• Log in to your Registration Dashboard

• Click “Tours & Networking Event Information” on the left

• Hit “Edit Information” and choose your tours

Need a visual? See below for screenshots that walk you through the process.

With limited availability and huge value, these paid experiences are well worth the investment—just don’t wait too long to secure your place.

Don’t Just Attend InfoComm. Experience It.

The show floor may be massive, but these tours take you deeper. Whether you’re new to the industry or a seasoned pro, they’re a powerful way to see AV through a different lens. Reserve your place today.