A network from AVIXA
Retaining students and staff is a crucial challenge for higher education institutions. But how much does AV technology matter in this challenge? This report, featuring research with more than 1,800 faculty, AV/IT professionals, and students within the higher ed sphere, demonstrates just how crucial the right tech is for schools and colleges. In fact, one-third of faculty and one-fourth of students surveyed have considered leaving their institutions just because of poor technology.
Read the above slides to learn about other key findings, such as to what extent are institutions upgrading their AV suites amid tight budgets, and what are the key areas of tech investment to retain faculty and students?
Check out the video below for key takeaways from Jackie Young, Head of Global Marketing, Logitech for Education, and Mike Sullivan-Trainor, Senior Industry Analyst, Market Intelligence, AVIXA.
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Love seeing this research out in the world and proud to have been a part of the work that brought it to life. The data strongly reinforces how critical reliable AV and collaboration technology has become to the higher-ed experience and institutional success.
The finding that 1 in 4 students and 1 in 3 faculty have considered leaving due to poor technology is a powerful reminder that classroom tech is no longer a “nice to have” — it’s directly tied to retention, reputation, and ROI.
At the same time, it’s encouraging to see that 82% of institutions are prioritizing classroom investments and 80% meeting rooms, which shows strong alignment between institutional goals and the realities of hybrid learning.
The trends around interoperability, ease of use, and proactive management also stood out to me. Faculty satisfaction being the top IT success metric and the growing importance of remote management tools really highlight the shift toward scalable, sustainable tech ecosystems — not just one-off upgrades.
Logitech’s recommendation to focus on smarter, long-term investments that streamline what institutions already have feels especially relevant in budget-constrained environments.
This is a great example of how independent research and real data can help align brand, solutions, and messaging with the topics that matter most to ProAV community as well as deliver credibility and relevance to company messaging.
Is the AV world ready to sell products with a 5-7year lifecycle? Displays and speakers, sure. Mics maybe. But cameras and compute have been on rocket sleds feature-wise the last couple of years. How does the AV industry calm down and offer tech leaders longer-term certainty, upgradeability, suport etc? Can you currently get support for a 3+ yo room system? dunno! What about when you're promising 7+ years?
In my other life, I point customers towards Bosch-powered ebikes - not for performance, or price, but becuase they commit to 10+yr parts and software support.
When I worked at Cal Poly SLO, we had hundreds of @Extron Electronics Pvt. Ltd. DTP transmitters and receivers from around 2014-2016, many of which were still going strong a decade later. A majority of manufacturers, Extron and @Crestron Electronics, Inc. especially, are still supporting, updating and repairing (obviously not for free) their devices 10+ years past their production or discontinuation.
Hopefully newer manufacturers to the Pro AV scene like @Logitech will do the same. Or, at the very least, offer that extended support/warranties to those with their subscription. We recently had a good in-warranty Logi tap replacement experience with them, but hopefully a paid repair/replacement is similarly easy 5 years later.