4 Biggest Challenges Linked to Video Conferencing in Enterprises Today

2023 survey revealed that 69% of employees prefer a hybrid working model. This only confirms the continuing importance of remote or hybrid work culture in organisations. As such, businesses require effective tools...
4 Biggest Challenges Linked to Video Conferencing in Enterprises Today

A 2023 survey revealed that 69% of employees prefer a hybrid working model. This only confirms the continuing importance of remote or hybrid work culture in organizations. As such, businesses require effective tools and platforms to enable greater collaboration and employee productivity in such a work setup. Of course, video conferencing stands out as the most prominent and effective approach to lead the way to a stress-free and productive work culture — especially across distributed setups.

However, implementing a robust, all-encompassing video conferencing solution is not an easy task. For one, it involves a high cost of implementation and might entail significant maintenance expenses. Secondly, to make the most of video conferencing, it’s essential that enterprises tailor this technology to their needs and the industry at large. For enterprises, it’s critical that they navigate through the major video conferencing challenges to ensure optimal benefits. Here’s a rundown of the challenges that enterprises, CIOs, admin heads, and facility heads face.

1. Compatibility and Interoperability

In a distributed setup, it’s quite easy for teams to have different preferences for different video conferencing platforms. For example, some vendors, partners, associates, and (even) employees might consider Zoom as their baseline video conferencing solution. Others might stick to Microsoft Teams. The same can be said for Zoom Rooms and Microsoft Teams Rooms. Of course, each of these platforms comes with its own set of functionalities and features. What this does is create a need for interoperability that can enable integration and seamless communication. Why? Well, two main reasons.

First, using different platforms might lead to confusion and the inability to share a unified experience across multiple teams. The channel development team, say, gathers on Zoom Rooms, while the Sales team members use Microsoft Teams. The real-time switching effort would entail a lot of hassle on the part of IT administrators since they’ll have to do the back and forth with the teams, troubleshoot technical issues, etc.

Then there are a plethora of devices, networking systems, software standards, and other complexities that make up the reality of a modern enterprise. The VC systems must be able to “play well” with all of them.

The problems compound further when communicating with external stakeholders, vendors, and partners. They might prefer a different third-party video platform. In such a scenario, it’s essential that enterprises solve the problem of interoperability for enhanced real-time communication.

2. Technology Selection 

This ties in with the previous point of interoperability. While enterprises must look into interoperability, it also becomes essential to select the right video conferencing solution. The choice for the same might depend on a host of factors, including:

  • The scope of operations and the need to collaborate with stakeholders, vendors, and partners
  • The type of video conferencing setup an organization needs. For example, some enterprises might have an on-premise setup, and they might want to accommodate seamless communication with distributed remote teams via the office
  • The granular interaction-specific requirements of the enterprise. Do they need room scheduling features? Do they need to schedule online meetings with external parties?

So, all in all, the considerations encompass both the choice of software and how that would be accommodated across physical locations (like conference rooms) or become an enabler of end-to-end virtual communication.

3. Quality of Service and Change in Demand

A reliable internet connection, excellent bandwidth, and consistent audio and video quality are essential for video conferencing. However, video quality may suffer because of network congestion, bandwidth restrictions, or technological difficulties. Lacklustre audio or video quality, delay, frozen screens, or dropped calls can obstruct productive teamwork. 

Plus, with the evolving video conferencing landscape (like the inclusion of generative AI across video conferencing software) and changing business requirements (like the demand for ‘always on’ meeting spaces), it’s imperative that enterprises find a solution to deliver high-quality video conferencing experience. This also involves keeping taps on security concerns that might transpire due to increasing touchpoints.

4. Employee Issues

Online meetings are more prevalent than ever. The typical employee has 8 weekly meetings. Executives working in high-tech businesses have up to 17 weekly online meetings. Employees frequently find themselves participating in several video meetings throughout the day in both remote and hybrid setups. This may result in meeting fatigue, lower involvement, and lower output.

This problem can be alleviated by strategizing the right meeting setup. CIOs must consider implementing shorter meeting durations, gamifying sessions for better engagement, adhering the meeting schedules based on the convenience of employees, and more.

Practices for Successful Video Conferencing

If you’ve experienced any of the above challenges, you know how unproductive it can be for your organization overall. Thus, to combat them, your organization must follow these practices: 

Training and Handholding Support

It’s crucial to give your staff guidance as they become accustomed to the chosen video conferencing software. They need instruction on key functions, how to solve typical problems and the best ways to communicate during video conferencing. Hence, provide continuing assistance through materials, FAQs, and specialized IT helpdesk support.

Employee Feedback and Evaluation

Businesses need to monitor how well their video conferencing strategy is working. Obtaining input from stakeholders and employees is critical to discover pain spots and areas for improvement. Businesses should also keep up with emerging video conferencing trends and technologies and be flexible enough to change their strategy as necessary.

AV Integration Expertise

At the end of the day, it’s all about getting the best out of video conferencing. This means having an expert team who can help build a strong business case, design a comprehensive system strategy, and support enterprise-level video conferencing. 

For example, at Resurgent, we help enterprises with the facilitation of a Unified Communication Systems solution that consolidates different tools and applications (like Microsoft Teams, Cisco WebEx, VIDYO, Zoom, etc.) into one holistic video conferencing solution. This is supported across rooms of every size and function, enabling teams to connect seamlessly with their remote counterparts, conduct immersive online training sessions, or engage in client communications.

Our AV solutions are designed to empower teams as they work together to achieve organizational objectives. Get in touch to learn more.

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Go to the profile of CARLOS MURILL0
4 months ago

Great article @Sachin Aathreya  !!!

Highlights from your article to me are: 

* Compatibility and Interoperability

* Training and Handholding Support

Companies should always remember that whatever technology they chose, it has to be EASY to use, EASY to implement, and EASY to expand. Also, it´s vital to keep in mind that all technology vendors are an important part of an Ecosystem, and so we should all work on promoting compatibility and interoperability. That´s why we all need to develop solutions that take in consideration the different needs of the company, employees, providers and customers.

Then, when people gets familiar with the technology, we can help them to make the best out of their experience and also to easily manage troubleshooting whenever it´s required just as simlple as if they were using their daily electronics (TV, smart phone, computer).

When they get to the level where they understand that technology is there to make their lives simpler, and not the opposite, then we will have happy end user willing to try new things everyday.

Great points, @Sachin Aathreya and @CARLOS MURILL0. I agree that it's critical to take into account the needs of the individuals and the company - you're spot on with compatibility and interoperability.  And yes, training - getting them comfortable using the system is essential for adoption and ultimately, the system's success.

I'd love to hear what you, and others, are doing to promote adoption - who on your team provides the initial training and how is that presented (in person, video...), what materials are created for the customer for reference, how does the end user initiate a support call....? 

Go to the profile of CARLOS MURILL0
4 months ago

Dear @Lisa Matthews, CTS :

Great question.

Unfortunately there´s no "One size fits all" solution, but here are some things we do in at i3-Technologies N.V. (https://www.linkedin.com/company/i3technologies/) to promote adoption:

* Channel Training & Development: not only via an LMS content (microlearning style) but also via Live Training Events (Product Certifications) and Social Media content (YouTube, Tik Tok, etc).

* Building Community: we work very closely with our Distributors Channel Managers, and also with our Top Channel Sales Rep´s, and we make them part of a Community called #i3MASTERS. The spirit of this initiative is to provide taylor made training for those who provide 1st or 2nd level support to our valued Customers. It´s not a way just to throw more information at people. It´s a way to commit with the professional development of the people who cares the most about our company & solutions.

* Pre Sales: it all starts here. Our local Product Managers, who more than Sales are Product Experts & Business Developers, lead by example, and try to be present in as many Demos as possible with End Users. They always promote a Consulting role which ensures that Customer is only receiving information about  Solutions that solve a problem for them, and not just receiving a Sales Pitch about what we want to sell. If Customer understands well what our Solutions can do for them, then we move to the next phase: help the Customer design a Training plan that considers the needs of the company and of the individuals.

* Post Sales: we commit long term to the Training Plan by ensuring that our resources and our people will always be available to Customer to support them until they feel free to fly by themselves. We also promote the culture of having a "Train-the-Trainer" Team, which mainly are Early Adopters who are always willing to show other people in their organisations how to make the best use of the newest technology available to them.

Hope this helps ;)


Wow, @CARLOS MURILL0, that is a comprehensive path to customer success! Having them access your LMS is brilliant - allows you to keep the content fresh and up-to-date, along with ongoing live sessions. Congratulations and thanks so much for sharing!

Eager to learn more from the community - please build on what Sachin and Carlos have shared!