AVIXA Chairman of the Board
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader. I love technology and even more I love people. So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.
I have 20+ years experience serving AVIXA's members in various parts of the world mostly focused within the Asia-Pacific region. In my current position I'm responsible for AVIXA's Growth and Industry Support in the region and leading a dedicated team of people that share that goal. If you would like to know how AVIXA can assist you or your business, please make contact.
Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!
Passionate in identifying and delivering the right resource to our members in the Pro-AV market from India & GCC countries to achieve their goals in Education , Certification, Standards and Market Research so they better utilise them for the development of their businesses. https://xchange.avixa.org/users/avixa
Presently as Regional Director, AVIXA for India and GCC, I do aspire to support the AV and IT industry with access to the resources that are most beneficial to the businesses and professional outcomes.
My focus will be to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus.
And my areas of interest and learning are indeed the Emerging Technologies (what we know as AI, Metaverse, Cloud, Industry 4.0, and the likes) and how they impact what we do in our professional and personal lives as Humans!
Do feel free to reach out to me.
In the AV Industry for more than 30 years, passing through virtualy all areas, as design, installation, commissioning/programing, sales and market development. Actually Head of AV Convergint, Mexico. AVIXA volunteer in the CTS-D exam review and in the J-STD Symbology standard revision. Amateur (and frustated) guitarist and mountain biker.
Digital media maven that's focused on delivering experiences that put users first. Lover of nature, shoes, wine, and tacos. Mom of 2 humans and 2 doggos that love attending my virtual meetings.