Where audiovisual tech, business & foodie fascinations converge. 

I have worked in the AV technology industry in Highed Education for over 25 years starting as a media technician and continuing on in coordinator and manager roles. I currently offer AV consulting services, as well as enjoy life persuing interests in archeology, animal rescue, and music. 

Here's the official bio, we can talk about the un-official bio in person.   Currently, I am the Director of Product Marketing focusing on NETGEAR’s business solutions.  I started out working in broadcast TV with a successful career in video editing before moving to the manufacturing side with roles in product management and marketing.  I have traveled the globe extensively, including working two Olympics for NBC Sports and winning an Emmy Award with the team in Athens in 2004.  Aside from work, I am an avid drummer and have motorcycled solo across the US several times. I can be found on weekends playing music and getting to know our recent home of Nevada City in the Sierra foothills of California with my wife and 2 rescue dogs.

"A Eco Som Indústria e Comércio Ltda atua nos setores da indústria, comércio e serviços, sendo especializada no desenvolvimento de produtos de áudio e projetos e integração de áudio, vídeo e controle, com fornecimento de materiais e mão de obra qualificada." ------------------------ Eco Som I. C. Ltda operates in the industry, commerce and services segments, specializing in the development of audio products and projects and integration of audio, video and control, with the supply of materials and qualified labor

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

Graphic designer with knowledge of Digital Marketing, more than 7 years experience in the audiovisual market working in one of the most important distribution companies in Mexico NOVOTECH®. Diseñadora Gráfica con conocimientos de Marketing Digital, más de 7 años de experiencia dentro del mercado Audiovisual laborando en una de las compañías de distribución más importantes en México NOVOTECH®.