Garth Lobban is a 35-year veteran of the AV industry who got his start in rental/ staging and live sound while attending college. After a tenure in rental and equipment sales, he moved to the manufacturing side passing through the ranks of high-profile audio and video companies in roles from market development, channel marketing, to product marketing. As Director of Marketing, Garth currently oversees the global Marketing and Training teams at Atlona where he has been for over eight years. He’s raised two children with his wife of 33 years and after hours you might find him on his bicycle or at his work bench.
There is something that I always repeat, I have been lucky enough to experience the music of the 80s and also grow professionally along with the parallel development of the AV industry. I have developed my career here at ICAP since I joined in 1993, more than 29 years in addition to receiving all the support in education and knowledge from AVIXA as well as others. They know me as the Man behind the scenes..........
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
I enjoy seeing systems designed with the end users' needs in mind and then functioning the way they are designed to. :)
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.