A driven business leader with an entrepreneurial spirit, passionate about people, interested in innovation and technology, and finding solutions that help transform and make a positive impact.  I am fortunate to have spent 30+ years in a career that I love!  

I head up the marketing for InfoComm, the greatest tradeshow on Earth. Chat with me if you want to talk about InfoComm, working at AVIXA, or shoes! Follow me on Twitter @AVshoeQueen. Fun fact: I've been with AVIXA since 2013, and in addition to working on the show, I'm very proud to say I was part of the awesome team that rebranded us from InfoComm International to AVIXA. (I'm also very happy that we changed the InfoComm show team apparel from red to purple.)

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When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry. 

A marketing professional and nearly 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Manager of the AVIXA Xchange!

Contact me for anything related to our beautiful Industry in the Benelux & Nordics Region;

• Digital Signage
• Content and Streaming;
• Collaboration;
• Learning Technologies
• Etc

Always look forward to hearing from you!

I’m a has-been geek turned manager, turned executive, turned (hopefully) into leader.  I love technology and even more I love people.  So what I find really interesting is the intersection of people and technology…and in so many ways, that’s my definition of AV.

Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries.
Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!

I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows. 
I have worked with projects all across Latin America during the past 30+ years.
For the last 15 years, I have had the privilege of being part of InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean.

Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product line Distribution, and Channel Development.

Presently as Country Manager, AVIXA for India and GCC, I do aspire to support the AV & IT industry with  access to the resources that are most beneficial to the businesses and personnel alike. These include Events and Exhibition in the region, Networking opportunities - both physical and digital, and Market Intelligence for the companies. My focus is also to bring to the AV/IT community in the region, knowledge and skill development through AVIXA Education, Certification and Training Resources. I look forward to work closely with allied associations, industry groups and professional society in the region with a similar focus. And My areas of interest and learning would be the Emerging Technologies and how they impact what we do!