Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab.
I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door.
The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites.
MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall.
We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day.
We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal."
How we help AV companies across the United States:
SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts
- Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations
- Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs
- Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds
- Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold
We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is.
If your AV company is ready to turn online visibility into qualified project opportunities, let's connect.
👉 info@marketingforav.com 🌐 marketingforav.com
Mr. Mani has remarkable experience operating audio, video and lighting equipment for literally thousands of classes, conferences and events. He is holding all the major certifications for technical expertise in the field of AV. Toni's excellent interpersonal, analytical, verbal and written communication skills have prepared him for team leadership. His attention to detail in composing materials lists, establishing priorities and meeting deadlines is respected amoung peers, colleagues and upper management.
I love technology with a focus on the AV industry and the broadcast world.
When I am not working the integration side I am providing services for the entertainment industry. I along with my business partner are now providing film and audio content for international clientele.
On the entertainment side of my career:
I have worked for industry leaders and independent artists in my 25+ years in the entertainment industry. I am very fortunate to be allowed the opportunity to work with "A" list acts on the mixing/engineering side.
While holding the mantle of Head Audio for Las Vegas was brief I now move into a role supporting all the talented technicians and engineers we employ.
My previous touring engagement was as the audio crew chief and FOH System Tech for Brian Wilson Tour 2015-2018.
Artists include: Brian Wilson, Diana Krall, Steely Dan, The Black Crows, Megadeth, Andrea Bochelli, Aerosmith, Blues Traveler, Steven Tyler/Joe Perry Projects, America's Got Talent and more.
Specialties: FOH and MON engineering/tuning/optimization/infrastructure services. PA line array deployment and conceptual understanding (the overall placement and understanding of system deployment regardless of manufacture) freelance work for production houses. Audio, ADR and foley services.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.