Following ensures you'll be alerted to the expertise that matters to you. By following a member, you will be notified by email whenever they create content or start a conversation. What’s more, they will be notified when you follow them, so it’s a great way to introduce yourself! Wherever you see a member’s avatar, you can either click on the follow button alongside or click their avatar to be taken to their profile page where you can find their follow button. If you don’t want to be notified when you are followed, you can opt-out of this email in Notification Preferences in the Account Settings section.