Broadcast AV, Digital Signage, Live Events / Performance Entertainment, Business of AV

XR Exec Talks with Brainstorm

Brainstorm's Mónica Víctor talks all things extended reality.
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XR Exec Talks with Brainstorm
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LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

MONICA VICTOR: Extended reality (XR) is one of the trendiest flavors of virtual reality (VR), and while many understand it as the usage of virtual backgrounds, displayed on large LED video walls, for movies, drama, or live events, we believe the concept of XR goes far beyond these applications—which are often spectacular, but also do not take advantage of the many other possibilities this technology can provide. These additional applications include immersive mixed reality content, in-context live augmented reality (AR) elements displayed within the video walls or even other AR elements on top of the talents, which extend the XR applications to broadcast news, sports, entertainment, and many other.

Click here to read the full interview. 

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LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!

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