Manufacturer Boom Collaboration has generated a record-breaking 28% rise in videobar sales this year, as part of a growing overall sector expected to be worth more than $8bn annually.

Demand now equates to over 40% of the company’s overall product portfolio where the Boom HALO videobar has become its best-selling product.

Simplicity, versatility and hitting the sweet spot of affordability and economies of scale are some of the many reasons for the ‘sales explosion’, according to Co-Founder, Fredrik Hörnkvist.

“It’s a worldwide phenomenon from the US to Puerto Rico, Europe, Asia and Latam,” he explained. “I think the biggest appeal is how they are ideally suited to so many locations, from a huddle room to quite large environments, accommodating up to 20 people.

“The mics, camera and speakers are all contained in one easy-to-use unit which looks aesthetically pleasing discreetly on a wall.”

Surging Market

He added: “According to some of the latest industry research videobar sales are set to eclipse $8bn in sales over the coming years with an annual growth rate of around 10%. But for us we are seeing much more demand of almost 30% this year. They have become the new kings of conferencing.”

Boom’s videobar portfolio is spearheaded by the HALO which features a 4K UHD camera, six microphone array and high fidelity speakers for a seamless collaboration experience.

Available in white and black colors, it boasts many advanced features such as facial recognition, speaker tracking, intelligent noise reduction and AI auto-framing. Additional ports allow for audio expansion for flexible rooms and growing teams. In addition, the company’s high specification AURA all-in-one device and UNO portable vertical videobar are also proving very popular.

Universal Appeal

“Customers are looking for simplicity,” said Co-Founder Holli Hulett. “When the camera, audio and intelligence all come together in one unit, it’s easy for anyone to use and easy for IT to deploy. That’s where videobars win and why we’re seeing such strong adoption.

“Videobars make collaboration accessible to everyone from small huddle rooms to larger spaces with add-on mics. They’re helping teams focus on the meeting instead of the technology. That’s a shift we’re excited to be leading at Boom. Our goal is to take that simplicity even further by helping businesses scale collaboration across all their rooms with solutions that are flexible, affordable and built for the future of hybrid work.”

She concluded: “They tick every box for the majority of rooms. Equally it’s said every person you add above six to a video call, decreases meeting room participation by around 10% per person. So smaller group settings are more conducive to a productive meeting as there’s less people taking their turn to speak. These are the most common areas now, where videobars can really shine.”