The Power of Personalization - Why AI is the Future of Digital Signage

Artificial Intelligence can enable optimized digital experiences and help us understand physical spaces in a way that is comparable to the online world

Published Nov 02, 2022

AVIXA

The Power of Personalization - Why AI is the Future of Digital Signage

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Artificial Intelligence can enable optimized digital experiences and helps us to understand physical spaces in a way comparable to the online world. Jeffrey Weitzman, Managing Director at Navori spoke with our panel of experts – IV Dickson, Vice President, Digital Experience at SageNet; Craig Frankenstein, Director of Digital Media at AVI; Nim Halfon, Consultant at the Qt Company; and Jackie Walker, Retail Experience Strategy Lead at Publicis Sapient – to share use cases and how to solve problems with AI. Some important details to keep in mind:

Some key performance indicators when using AI are to increase revenue, optimize margins and provide a net neutral or positive effect on the speed of service
AI can provide the data to learn who is watching, for how long, and whether that led to any measurable outcome
Most AI applications today for digital signage are optimization which makes content more contextual to an anonymous individual

View the entire conversation here: D=SIGN Power Hour: The Power of Personalization - Why AI is the Future of Digital Signage.

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