As organizations transition to remote and hybrid work models, live video has become an essential medium for teams to maintain connection and for organizations to connect with global audiences—even during unprecedented global events. Still, this also brings new challenges, and companies need to evolve to keep pace.

Why Live Video Matters More Than Ever

As companies create an increasing amount of live video content — from internal meetings to product launches and shareholder events — the standards for quality are increasing. Businesses are no longer expected to make video content but to release it at a level that differentiates them from their competitors.

This is where getting the right tools and strategies will help. As companies ramp up their AV production, they require solutions to meet increased demand while maintaining quality.

Making Corporate Spaces More Flexible

Corporate studios and event spaces should be more than functional; they should be flexible. From casual internal meetings to large-scale global broadcasts, corporate workspaces today are expected to enable a range of use cases and accommodate a spectrum of users, from tech-savvy professionals to those with little AV experience. These spaces must also accommodate remote and in-person audiences.

These needs require the development of flexible, tailored solutions. Whether it’s a podcast, a webcast or a large live event, the right AV technology and production workflows deliver a smooth operation, regardless of the size or complexity of the event.

Making Production Easier, No Matter Where You Are

IT and AV teams responsible for delivering flawless video experiences, even on remote locations. One way to make it easy is to simplify the work.

“As corporations reimagine the way they work—with more flexible hybrid and remote workspaces—technology plays a key role in engaging corporate teams and elevating how companies communicate,” says Matt Morgan, Regional Sales Manager, Corporate, USA South at Ross Video.

“Our solutions are scalable and intuitive, allowing businesses to produce high-quality content, regardless of technical skill confidently.”

Consistency is Key

Consistency becomes painfully needed when organizations expand live video workflows across different locations. Ross Video’s AV solutions are built to guarantee repeatable, high-quality outcomes time and again — be it a small meeting or a global broadcast.

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