The numbers don’t lie: video is now the main learning format for virtually all age groups. According to research from the Pew Research Center, over 85% of young people between 18 and 29 turn to YouTube to learn something new. And it doesn’t stop there: even experienced professionals seek out videos for updates and to solve technical questions.

Despite the abundance of content scattered across YouTube and other platforms, something fundamental is missing: organization and curation. Knowledge is fragmented, often superficial, and rarely follows a logical learning path. Brands produce excellent videos, but they are almost always focused on their own products, leaving aside a more neutral and comprehensive approach to AV engineering.

Historically, access to knowledge has always been restricted. Before Gutenberg’s press, you had to be close to the holders of knowledge. With the printing of books, knowledge gained scale. Schools industrialized teaching, centralizing the teacher as the “owner” of knowledge. But the digital revolution changed everything: today, knowledge is everywhere, all the time, and in video format.

However, quantity is not the same as quality. And, most importantly, it is not the same as structured learning.
In AV, we face two major challenges:

• Difficulty in training and developing qualified professionals.
• Lack of a clear path for developing new talent.

Imagine if we had a dedicated platform, with learning tracks, expert curation, agnostic content (without brand bias), and a clear development agenda.
This would not only accelerate the training of professionals but also raise the technical level of the industry, foster innovation, and attract new talent.
The global AV market moves more than $250 billion per year (AVIXA, 2024). Even so, the shortage of qualified professionals remains a constant bottleneck.
While other fields have already created their own “content universes”—like Stack Overflow for programmers or Coursera for formal education—we remain dependent on scattered videos, improvised playlists, and sponsored content.

My vision is that we need a platform that organizes content into learning tracks, from basic to advanced, with independent expert curation, encouraging brands and professionals to produce videos that go beyond products, focusing on concepts, best practices, and trends. This platform could generate engagement and community, bringing recurring learning opportunities. Offering badges, certificates, and recognition for those who progress through the tracks would also help the platform scale by valuing continuous development.

And you, what do you think?
How would your company or career be impacted by such a platform?
What content would you like to see organized and accessible to everyone?
Let’s build the future of AV together. Comment, share your vision, and tag colleagues who also believe in the power of knowledge through video!