Barcelona will once again take center stage in the international conversation on the future of major venues and events with the celebration of the Sports World Congress 2026 (SWC26), one of the key global gatherings for the sports, venues and technology industries. At a time when business models are evolving and the demand for more engaging and sustainable experiences continues to grow, the congress has established itself as a strategic forum for rethinking the role of technology in stadiums and large-scale infrastructures.

The alignment of the Sports World Congress with Integrated Systems Europe (ISE) further strengthens Barcelona’s position as a global meeting point for professionals from the audiovisual, architectural, and technology sectors. Throughout February, international leaders, venue operators, architects, engineering firms and technology companies will come together to explore how digitalization, spatial design and user experience are reshaping the venues of today and tomorrow.

Within this context, LEDDREAM Group renews its sponsorship of the Sports World Congress for the second consecutive year, reaffirming its commitment to the transformation of stadiums and large multifunctional venues. From a strategic standpoint, the congress represents a key platform to connect with decision-makers, drive high-impact projects and actively participate in the global dialogue surrounding the evolution of the industry.

As stated by LEDDREAM GROUP,“from a business perspective, the Sports World Congress represents a strategic platform to attract high-value clients, strengthen our presence, and open opportunities in high-impact global projects.” This vision aligns with the new challenges faced by sports venues, which are increasingly focused on diversifying revenue streams and delivering differentiated experiences beyond the traditional event model.

LEDDREAM Group remains at the forefront of solutions that enable stadiums and venues to deliver unique spectator experiences. Through state-of-the-art LED screens, immersive sound systems and dynamic experiential lighting solutions, the company has contributed to the transformation of key sports venues across Europe and the Americas, turning them into more interactive, versatile and experience-driven environments.

The integration of these technologies not only enhances audience engagement, but also creates new business opportunities for venue operators by increasing the commercial value of spaces, expanding content capabilities and strengthening emotional connections with fans. This creative approach transforms architecture into a strategic asset, capable of generating visual impact, reinforcing venue identity and maximizing overall performance.

Who’s behind it?

LEDDREAM GROUP: is a technology company specializing in the integration of innovative audiovisual solutions. From next-generation LED displays and digital content creation to dynamic lighting and experiential environments, they deliver unique, creative, and customized solutions for architectural spaces.

Their creative approach transforms physical environments into interactive and engaging experiences that captivate users, strengthen brand identity, and generate new business opportunities. They act as a strategic partner for architects, engineering firms, and venue operators aiming to stand out in a competitive market.