During AVIXA Congress 2026 at ISE, LEDDREAM GROUP shared our vision of how digital lighting has evolved beyond a purely technical solution to become a language capable of creating atmospheres, conveying identity, and transforming the way people experience a space.

In his talk, our Business Development Manager, Carlos Alberto López Rosales, explained how digital lighting can shape spaces, enhance user experiences, and redefine commercial, corporate, and public environments. Beyond aesthetics, dynamic digital lighting becomes a narrative and functional element that interacts with both people and their surroundings.

Through real-world projects, we demonstrated how the combination of light and dynamic content can create spaces that are more alive, adaptive, and immersive. Projects like the multimedia façade of the Sant Joan de Déu Hospital in Barcelona show how lighting can become an expressive medium that connects with both the environment and the people who experience it.

Another standout project is the interactive ceiling at L’Illa Diagonal, which responds to visitor movement and transforms the perception of the space, creating unique and memorable experiences. Our vision was also part of AVIXA TV, a platform where we shared conversations and reflections on the role of digital lighting as a creative material that integrates technology, architecture, and emotion.

Through our participation in both formats, LEDDREAM GROUP aims to show that digital lighting goes beyond technical functionality: it is a narrative and experiential medium that, combined with technology and design, can transform spaces, evoke emotions, and tell stories.

We want to thank the AVIXA team for creating these dialogue spaces and giving visibility to new ways of experiencing audiovisual content in Spanish. The full interview will be shared very soon. Don’t miss it.