For our November Xchange Community Spotlight, we're featuring @Juan Carlos Medina, CTS, who manages Viewhaus. With over 28 years of experience, he’s worked in the AV industry since leaving university. 

“My first job was with a company that had a business relationship with Sony, mainly in projection systems,” said Juan. “Later, Sony offered me a job directly, but I had plans to establish a company.”

Although he declined the job offer, a partnership blossomed. Sony offered him distribution of their equipment, and with Sony’s help, Juan was able to successfully follow his dreams—starting his own AV company, Viewhaus.

“One of the most important moments was taking the first step. In my country, Mexico, it is very difficult to start a company and even more so to survive for more than 20 years. At first, I was self-employed, but it didn't take long before I started to have a staff. Currently, the company has 50 employees, and I have been leading Viewhaus for 21 years,” he said.

Viewhaus is a customer-focused and service-focused company. For many years, they have successfully served the AV Integration markets, focusing mainly on the education and corporate segments. They also have a significant presence in the Broadcast and professional video production market. Together with leading brands, they have supported many producers in the exciting world of Broadcast AV. His goal is to make the company a benchmark in Mexico’s AV industry.

Alongside AV, another one of his passions is sustainability. As an ambassador for SAVe (Sustainability in AV) and a part of AVIXA’s Sustainability Advisory Group, he’s a huge advocate for sustainability in AV. Among other initiatives, his company, with the help of SAVe programs, has worked to extend the useful life of AV equipment and recycle it responsibly when it is no longer useful.

“There are so many things to say and do when it comes to sustainability. The term has become fashionable, but we need to take the issue of sustainability seriously. We must act responsibly immediately. A good way to start is by informing ourselves. There is a lot of information available, for example on AVIXA’s Xchange, information that will help us make practical decisions to move forward on this path. Likewise, we can get certified. AVIXA, together with SAVe, are offering a certification that can help us align our strategies with the 2030 SDGs. The most important thing is to convince ourselves that we can all contribute to mitigate the problem that we are facing as humanity,” Juan expressed.

His steadfast commitment to sustainability is admirable. On Xchange, he often posts in the Sustainable AV Room, educating audiences on terms such as “ESG,” or bringing up important topics, such as the problems of “greenwashing.” In addition to his English articles, he also publishes many in Spanish. You can find all his articles on his Xchange profile. When asked about his favorite aspect of Xchange, he said it’s the platform’s focus on the AV sector.

“What I like about Xchange is that it is a growing community and platform, and because it is very focused on the AV sector, you can find content that helps you gain ideas or complement work plans. It also brings AV professionals and other industries together in an important way, as it offers various forms of interaction, so I think that Xchange will increasingly become a source of high-quality information,” he said.

Thank you @Juan Carlos Medina, CTS! You can check out previous spotlights by clicking on the badge labeled Community Spotlight. And remember to follow the Xchange Community Spotlight page, where we post monthly spotlights!