How To Craft Sales Stories That Sell

Here's why you're struggling to connect with your customers as an AV Integration specialist
How To Craft Sales Stories That Sell

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In the AV Integration industry, effective storytelling is essential to enhancing business sales, fostering deeper connections with your valued customers, and riding the industry waves. Here's why your business sales story might not be making the sales you want:

  1. Your sales story is overcomplicated
  2. You aren't adapting your sales story to your customer's situation
  3. You aren't using the right format for storytelling

Unfortunately, rattling off features and specs won’t captivate high-end clients or compel them to invest in your premium solutions. Telling a strategic sales story will.

We'll be running an exciting interactive ADI | Snap One Partner webinar this Wednesday 10th July (9 am AEST) to address this exact topic. Presentation expert and TEDx speaker Bernadette Schwerdt will reveal a 6-step process for transforming facts into persuasive stories. Connect emotionally with clients, build trust, maximise your influence, and accelerate sales through the power of compelling narratives!

Who is Bernadette Schwerdt?
Bernadette Schwerdt is an award-winning entrepreneur, author and speaker. She was a former senior account director and copywriter for global advertising agency Young & Rubicam Advertising and created award-winning campaigns for clients such as Apple, American Express, Optus and Colgate.

She is the founder of the Australian School of Copywriting , a TEDx speaker, and the author and ghost-writer of six bestselling business books, including ‘How to build a billion-dollar business’ co-authored with Radek Sali, the former CEO of Swisse Vitamins.

She is also the host of the popular podcast, ‘ So you want to be a copywriter ,’ a former actor on Jack IrishNeighbours and Round the Twist, a qualified yoga teacher, was the inaugural in-house mindfulness coach for the Carlton Football Club, and was recently named in the Top 50 Small Business Leaders in Australia.  

Do not miss this webinar event!

Register Here:
If you’re not an ADI | Snap One Partner partner yet – Get your account here! 📝

Reach Joe Salamanca ( - our Senior Marketing Manager - if you have any questions.

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