The global challenges companies face are becoming increasingly intense: pandemics, geopolitical conflicts, climate change, and more. In addition, decentralization, demographic shifts, the war for talent, and a significant change in media consumption behavior are reshaping the landscape.

Despite these developments, companies must continue to reach people:
Winning customers around the world, marketing complex and consultation-intensive products, and – especially in times like these – informing their own workforce in a trustworthy and professional manner. All of this must happen at the highest level of quality. External stakeholders expect no less.

The measures companies take are often creative – but not always effective. Videos and live streams are produced in mediocre quality – sometimes with external providers, sometimes in-house. The result: consistently average content. This stands in stark contrast to the overall standards of the companies themselves.

Consulting firms fly their advisors around the world in tailored suits, their products compete in the top tier, and their headquarters are often architectural landmarks. And their video and streaming content? Mediocre.

It’s time for a change. Because:

Every company  becomes a broadcast company.

Corporate studios offer not only a first-class presence, but also many other essential advantages:
climate-neutral communication, global stakeholder interaction, knowledge transfer in TV quality – and most importantly: trust and closeness to the target audience.

broadify:
With our corporate studio solutions, system integrators can help their clients navigate this shift in communication – and become indispensable partners in the process.