In architectural design, lighting is much more than a functional necessity; it’s a creative tool that shapes unique environments, enhances user experience, and reinforces the identity of brands and spaces. Digital marquees have become a key asset in shopping centres, hotels, and urban spaces—blending cutting-edge technology, high visual impact, and a true commitment to sustainability.

Digital Marquees: The latest revolution in exterior design

Integrating digital marquees into architectural and commercial projects offers several benefits:

• Flexible design that adapts to a wide range of architectural styles and spatial layouts

• Real-time content updates to promote campaigns and events instantly and efficiently

• High energy efficiency, with consumption up to 80% lower than traditional lighting systems

• Immersive experiences, thanks to dynamic lighting that strengthens visitor engagement

Applications in retail, hotels, malls and multi-use spaces: beyond digital lighting

Lumalia Studio has brought these advantages to life through real-world digital lighting projects, including:

At L’illa Shopping Centre, the digital marquee enhances the building’s façade and visibility, significantly increasing foot traffic. [See project]

At Hotel Golden Port & Salou, dynamic lighting provides a warm and engaging welcome, improving guest perception, satisfaction, and loyalty. [See project]

Meanwhile, Tecnohito has excelled in integrating LED screen marquees, offering powerful and adaptable visual solutions for commercial communication. A standout example is the Tecnoparada, a two-storey digital bus shelter installed as part of the transformation of Avenida del Mediterráneo. It displays real-time public transport information, city updates, and dynamic advertising—enhancing the experience of passengers while they wait. [See project]

These examples prove that combining LED and digital lighting technologies is a smart, profitable investment that delivers real, measurable value to architectural and commercial projects.

Sustainability and Energy Efficiency in Digital Lighting

Beyond aesthetics and functionality, digital lighting also delivers clear environmental and economic benefits:

• Smart energy use, adapting lighting levels to real-time needs and reducing unnecessary power consumption

• Lower heat emissions, improving thermal comfort and reducing air conditioning demands

• Use of recyclable and durable materials, extending the life cycle of installations and cutting down on waste

Light, Colour and Movement: More Than Illumination — A Spatial Experience

Dynamic lighting transforms light into a narrative element that shapes ambience and emotion. By concealing the light source and using diffused lighting, it creates warm, glare-free, and immersive environments. This makes it ideal for multifunctional spaces that must adapt quickly to different events, audiences or purposes.

About Lumalia Studio: Lumalia Studio is part of the LED DREAM Group and specializes in the creation and execution of dynamic digital lighting projects. The studio combines creativity and technology to deliver custom lighting solutions tailored to each client's vision. Contact: atencioncliente@lumalia.es