Creating an exhibition is, above all, a creative process. There are no strict rules that guarantee its success, but there are certain principles that can help shape impactful and lasting experiences. With over two decades of experience supporting cultural institutions, at Proyecciones Digitales we’ve learned that AV solutions design for museums must start from a holistic vision, one that focuses on visitor experience and effectively connects content, storytelling, technology, and community.

1. Every exhibition is unique

Exhibition design and AV integration should begin with a blank slate. Beyond trends and best practices, the essential question remains: what unique story do we want to tell, and how will we help visitors connect with it? AV solutions must respond to that narrative, adding depth, emotion, and meaning.

2. We create experiences, not just content

Exhibition projects often begin with a strong curatorial vision and structured content map. However, design and technology teams are frequently left out of early creative conversations, despite having valuable insights to contribute. When content is considered from a design perspective, new opportunities emerge to engage multiple senses and learning styles, enhancing the overall experience.

3. Technology as a storytelling tool

We’re seeing a growing portion of project budgets being allocated to AV media, both traditional and interactive. This blend of physical and digital elements not only enriches storytelling, but also allows museums to extend the visitor experience into digital platforms and social media, broadening their reach and impact. To make the most of these possibilities, it's essential to plan technology integration from the outset.

4. Good design means making clear choices

In an age of information overload, museums no longer need to be encyclopedic. The most memorable exhibitions are those with a clear focus, carefully deciding what to include, and just as importantly, what to leave out. This clarity helps create deeper, more meaningful experiences without overwhelming visitors.

5. From visitors to co-creators

AV solutions can empower visitors to not only engage with an exhibition, but actively participate in it. From interactive installations to collaborative storytelling, museums are shifting from one-way communication to spaces of dialogue and co-creation. Visitors can help shape content, contribute reflections, or even take part in curating specific areas.

6. Museums as community hubs

More than ever, museums are expected to be living spaces that resonate with their local and global communities. Audiovisual tools make it possible to extend the museum’s presence beyond its physical walls, enabling hybrid, mobile, immersive, and accessible experiences that engage the public on multiple levels.

In Summary

At Proyecciones Digitales, we see AV solutions design for museums as a practice that brings together creativity, strategy, technology, and social impact. Our goal is not simply to integrate equipment, but to create experiences that inspire, connect, and endure.

Because a powerful exhibition isn’t just remembered for what it shows - it’s remembered for how it makes you feel.