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The second "Touchpoint Talks" event in 2025 took place in Karlsruhe, hosted by Key-Work Consulting and eyefactive. Bringing together retail, data, and technology experts, the event focused on how in-store analytics, customer loyalty, and interactive technologies drive smarter and more personalized retail experiences. Attendees discovered how data and digital touchpoints are reshaping the shopping journey, leading to better customer engagement and business results.
- 2nd Touchpoint Talks 2025 in Karlsruhe.
- The topics covered included in-store analytics, data, and customer loyalty.
- Attendees experienced hands-on demos showcasing interactive touch solutions.
- Data-driven customer engagement and personalized retail experiences.
The event highlighted the growing role of in-store analytics, customer loyalty programs, and digital interactivity in enhancing customer engagement and business outcomes.
Please find the original press release here:
Data-Driven Retail Innovations at Touchpoint Talks Karlsruhe
Learn more about eyefactive:
Interactive Digital Signage XXL: Touchscreen Technologies, Software & Hardware
Touchscreen Software App Platform
Online Shop for Touchscreens, Tables, Kiosks & Videowalls
Touchscreen Object Recognition
Interactive Smart Signage Retail Technologies
Kiosk Software for Self-Order Touchscreen Systems
Touch future. Together! What has been successfully established on smartphones and tables, eyefactive brings to displays in large scale: Interactive touchscreen solutions made with customizable, ready-to-use apps for all multitouch screens, tables, kiosk terminals and videowalls. Available through the world's first specialized app store marketplace, based on eyefactive's innovative software technology with unlimited multi-touch & multi-user input, as well as object recognition for displays and additional retail technologies for interactive solutions of the future. Create amazing interactive experiences at point of sale, information and entertainment - as well as collaborative teamwork and efficient communication in corporate environments. By customizing apps with individual content, designs and layouts - instead of developing software from scratch - partners create interactive solutions quickly for their customers, saving time and efforts without any programming involved. LINKS https://www.eyefactive.com/en https://www.multitouch-appstore.com https://www.touchscreen-store.com
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