Rethinking the Employee User Journey

In today’s corporate landscape, internal communication plays a vital role in shaping the employee experience. The shift from traditional work environments to new models such as remote work and hybrid setups has redefined the internal user journey. This evolution demands a reevaluation of touch points and communication strategies.

The Isolation Epidemic: Its Impact on Workplaces

Alarming statistics reveal that 80% of employees feel lonely at work, a challenge that can significantly impact business performance, as highlighted in a study by the Academy of Management Journal. Furthermore, 97% of employees believe that feeling appreciated by their employers boosts self-confidence, and 98% report better performance when they feel secure. The solution? Effective internal communication.

---

New Paradigms in Internal Communication

The overwhelming influx of digital information has led to a saturation of internal communication channels. Generic emails and newsletters often go unnoticed, while platforms like SMS, WhatsApp, and internal social networks require significant effort for limited impact. To overcome these challenges, companies must refocus on physical touch points, making them a cornerstone of an effective communication strategy.

The Role of Physical Touch Points in the Employee User Journey

Introducing an omnichannel strategy that leverages physical touch points within the workplace can transform internal communication. For example, digital signage monitors can become valuable tools, welcoming employees at the office entrance and narrating the brand’s story while guiding them throughout their day.

Key Elements of a Revamped Employee User Journey:

1. Welcoming Employees: Create an engaging first impression by communicating the brand’s story and values at key entry points.

2. Informing and Engaging: Use office spaces effectively to share news, event updates, training opportunities, key metrics, and company goals.

3. Streamlining Processes: Implement intuitive digital noticeboards to enhance communication efficiency while providing clear, actionable information.

4. Real-Time Production Updates: Display real-time production data on office monitors, giving employees a transparent view of the company’s performance.

Extending Communication to Hybrid Work

An omnichannel strategy should not be confined to traditional office spaces but extend to remote and co-working environments. A dynamic digital noticeboard, integrated with internal and external corporate social media platforms, can serve as the beating heart of this communication network.

Building the Technological Infrastructure for Success

The foundation of this strategy lies in the adoption of a unified Digital Signage software and infrastructure. This ensures cohesive, seamless communication, enabling employees to feel connected and valued regardless of their geographical location.

Crafting an Omnichannel Strategy: The Model Canvas

To help organizations design a successful omnichannel internal communication strategy, a model canvas has been developed:

1. Objective: Define the purpose of the internal communication project.

2. Online and Offline Assets: Identify existing resources such as websites, social media platforms, and digital signage.

3. Target Audience: Segment employees by relevant categories or areas.

4. Key Referrals: Determine the essential resources and stakeholders.

5. Budget: Outline costs and potential ROI.

6. Value Proposition: Align communication with the company’s core values.

7. Action Plan: Specify key messages to inform and engage employees.

8. Channels: Select the most effective channels for integrated communication.

9. Retention: Transform employees into brand ambassadors through consistent engagement.

Conclusion

In an era dominated by digital overload, returning to physical touch points can redefine the internal user journey, ensuring communication not only informs but also engages employees. By creating a cohesive sense of belonging, corporate communication becomes the thread that connects the present with the future of work.

Discover more - Book a meeting: https://voome.com/corporate/