A network from AVIXA
Universal Studios Florida isn’t just a theme park. It’s a showcase of cutting-edge AV in action.
And at InfoComm Night at Universal on Tuesday, June 10, you'll have exclusive access to all of the immersive experiences that make AV the real star of the show.
Whether you’re into projection mapping, a show control enthusiast, gamification true-believer, or a motion simulation junkie, these six attractions will provide tech-fueled thrills with storytelling precision. Here’s your preview of the AV innovations powering some of Universal’s most exciting rides.
Personalized Media + Ride-Tracking Tech
Choose your own soundtrack, get launched into a vertical drop, and receive a personalized video of your experience. This high-speed coaster uses onboard audio and synchronized camera systems to turn every rider into both the audience and the content.
For AV pros who love: UX personalization, real-time content capture, and synchronized media systems.
Projection Mapping + Motion Sim Magic
A masterclass in visual immersion, this hybrid ride blends 4K projections, massive screens, and precisely choreographed ride vehicles to immerse you in a cinematic 3D battle between Autobot and Decepticon.
For AV pros who love: Immersive projection, show control systems, and motion platform integration.
Gamified Interaction + Digital Displays
This interactive walk-through attraction transforms guests into players with blasters that rack up points in real-time. Rich LED environments, gesture tracking, and gameplay systems deliver a hands-on AV experience unlike any other in the park.
For AV pros who love: Interactive signage, experiential AV, and live gamification at scale.
Studio Broadcast Meets Ride Show
A pre-show experience replicates The Tonight Show’s studio environment before transitioning into a full-motion simulator that flies guests through a chaotic New York City. The integration of live studio AV with ride tech bridges broadcast and theme park design.
For AV pros who love: Broadcast production, pre-show immersion, and real-time synchronization.
Lighting + Audio Show Control Under Pressure
This indoor coaster (my personal favorite) layers fire effects, fog, projection, and ride motion to deliver tightly timed scares and surprises. It’s an impressive blend of lighting cues and show audio operating at theme park speed. Put your hands up!
For AV pros who love: Programmable effects, dynamic AV control, and perfectly timed chaos.
Seated Simulators + Storytelling Sound Design
A dome theater with synchronized motion seats and enveloping projection creates a family-friendly, AV-powered adventure with a heart. Add in hilarious sound design and perfectly timed effects, and you’ve got a simulator that’s as technically impressive as it is fun.
For AV pros who love: Theater installs, surround sound storytelling, and precision motion sync.
Are you excited yet? InfoComm Night at Universal Studios Florida takes place Tuesday, June 10 from 5:00pm to 11:59pm. Don't miss your opportunity to experience this AV playground with your fellow professionals after hours.
Get your tickets HERE.
With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.
Please sign in or register for FREE
If you are a registered user on AVIXA Xchange, please sign in