The AVIXA and Integrate Expo Tech Talks held few weeks ago, was great hit filled with insightful discussions and engaging conversations. 💡🤝
The AV Marketer's Panel discussion was an invaluable session featuring a group of seasoned AV marketers who tackled pertinent topics, including the influence of AI on marketing and the essential skill sets for today's fast-paced B2B marketing environment.

AI in marketing is transforming the way marketing operates within the organization.  AI is enabling marketers to leverage data-driven insights to craft more targeted and effective campaigns, automate mundane tasks, and help us concentrate on strategic initiatives. Additionally, AI helps us enhance personalization in customer interactions at scale, making our efforts more impactful and relevant.

However, navigating the ethical aspects of AI is a need of the hour. We must ensure transparency in how we utilize AI tools, safeguard user data, and actively work to eliminate biases in AI-driven decisions. Ethical considerations are vital to maintaining trust and integrity as we incorporate these advanced technologies.

If you missed the session at Integrate , here's a summary video for you put together by Neil Collins at Innomate, who also moderated the session. A huge thank you to the panelists.
Devyani Sharma, Dale Moore, Grace Tran, Ellesse Fehlberg (GPA), and Neil Collins for sharing their expertise and experiences.

Watch the complete discussion here:

Integrate 2024 AV Marketers Meet Up Panel Talk (youtube.com)

Do add what your thoughts are on AI in Marketing? How is it transforming yours and your team's roles in the organization? What are the aspects of ethics in AI that we need to keep in mind while  using AI tools?