Navigating the AI Landscape and Mastering B2B Marketing

Are you still pondering the efficacy of your marketing efforts? Wondering how to make the best use of your resources to engage your customers? Deciphering how to harness the power of AI to aid and enhance your marketing efforts?  If any of these topics peek your interest, or you simply want to take a moment to connect with like-minded Pro AV marketing professionals in a fun and friendly setting, join the AVIXA AV Marketer’s Meetup . 

The event will be hosted by Monisha Devaiah, Marketing Manager of AVIXA Asia Pacific, and Ben Veechai, InfoComm Asia Senior Advisor and expert trainer & coach for event and B2B marketing. In this intimate setting, we’ll discuss and explore challenges Pro AV and technical solution marketers face today, look at current trends of B2B marketing, and deep dive into areas such as AI and ways to make get the most out of your event participation experience. The meetup is an open format welcoming all audience members to participate, learn, and share their ideas and opinions.

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 About Ben Veechai

Ben Veechai serves as Senior Advisor for InfoComm Asia. Born in Bangkok, Thailand, and raised in the United States, Ben attended Boston University’s School of Management and later obtained an MBA with distinction at the University of Hong Kong. With over 20 years of corporate and direct marketing experience in media, tech, and events, Ben has held roles such as VP of Marketing & Corporate Communications for Informa Markets Asia, MD of jwc GmbH Southeast Asia, and founder of BVM Consulting. Throughout his career, Ben has coached and mentored 450+ marketers and event teams towards transforming great events into recording breaking ones. An author and co-author of multiple publications on B2B marketing, Ben also regularly speaks at worldwide MICE events as well as guest lectures at universities on the topic of events, marketing, customer insights & experience, and career development.