LinkedIn is evolving beyond a platform for job seekers and recruiters; it's becoming a vibrant space for influencers who are redefining professional networking, idea sharing, and personal branding. Unlike the lifestyle influencers on TikTok or Instagram, LinkedIn influencers focus on industry insights, business advice, and genuine career narratives. Here are five tips I gathered from conversations with LinkedIn influencers to help you step into this exciting new space:

1. Share Valuable Industry Insights: Focus on providing content that offers real value to your audience. Share insights about your industry, discuss trends, and provide analysis. Your expertise and unique perspective can set you apart as a thought leader.

2. Offer Practical Business Tips: Provide actionable advice that your audience can apply. Whether it's productivity hacks, strategies for team management, or tips on navigating industry changes, useful content keeps followers engaged and positions you as a go-to resource.

3. Tell Authentic Career Stories: Share your career journey, including the challenges and successes you’ve encountered. Relatable stories resonate deeply, helping you connect with your audience on a personal level while showcasing your professional growth.

4. Engage Actively with Your Network: Be an active participant in your LinkedIn community. Respond to comments, engage in discussions, and connect with other professionals. Building relationships is key to growing your influence on the platform.

5. Focus on Consistent Quality Content: Regularly publish quality content that reflects your brand and expertise. Consistency and dedication to maintaining a professional presence will help you build trust and steadily grow your audience.

The BIGGEST TIP:

Start creating and sharing vertical video content. Grab your phone or webcam and simply talk—whether it’s about pro AV industry insights, workplace ASMR, a day in the life, or a current project. Be sure to adhere to your company's guidelines while doing so. Begin by posting genuine content of yourself discussing or demonstrating something meaningful. Enhance your videos with fun and engaging captions, and don’t forget to include relevant hashtags to boost visibility! 

By following these strategies, you can establish yourself as a LinkedIn influencer, reach a wider professional audience, and positively impact your industry. Get ready to take the lead in shaping the next wave of influencer marketing on LinkedIn!