Rob has worked in high tech for four decades, establishing himself as a veritable veteran of the moving image. 
 He has spent time in engineering, sales and marketing, in positions spanning the content-creation, distribution, and transmission industries and more recently AV. Previously, he was an active member of the International Association of Broadcast Manufacturers, serving on its technical sub-committee as well as presenting technical sessions for the Society of Cable Telecommunications Engineers in London (including 'resettlement' courses for those leaving the UK military) , the Control Room Summit and AV Broadcast Summit  - both in Europe and for Infocomm University in Dubai and the US. 
 His education includes a CTS. He also has degrees in Information and Communication Technologies (BSc) and Electrical and Electronic Engineering (BSc). Additionally, he complemented this with a Chartered Institute of Marketing post-graduate diploma.  
  He has been with Matrox Video for 20 years over which time has been associated with many projects, large and small – national and international. His current remit is the furtherance of strategic partnerships - both technological and organizational. He is particularly involved with the new IPMX open standard - the AV focussed extension to ST2110. 
 Rob is held in high regard internationally for his technology training sessions and was recognised by Infocomm in 2016 as a ‘distinguished talent’ in the industry. 
    
    
  
       🎯 Role Overview 
 🔸AV Systems Designer / Solutions Architect 
 🔹Crafting bespoke audio-visual systems tailored to client needs. 
 🛠️ Core Responsibilities 
 🔸Designing customized AV solutions with precision and technical depth. 
 🔸Creating comprehensive technical documentation. 
 🔸Acting as a technical authority during business development. 
 🔸Managing multiple projects while balancing account managers' expectations. 
 💻 Specialization in Video Conferencing Platforms 
 🔸Expertise in designing AV systems for: 
 🔹Microsoft Teams Rooms, Zoom Rooms, Webex Rooms, Google Meet Rooms 
 🔧 Technology Stack 
 🔸Solutions built using leading AV brands: 
 🚀 Design Philosophy 
 🔸Integration of the latest corporate AV trends. 
 🔸Focus on innovation, security, and scalability. 
 🔸Incorporating networking and security into AV designs. 
 🔸Ensuring alignment with user experience through close collaboration with teams and clients. 
    
    
  
       I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind 
    
    
  
       Recipient of the Young AV Professional of the Year 2025 by SIIA Awards... 
 I have played a pivotal role in leading renowned companies worldwide, consistently achieving outstanding performance. My efforts have been instrumental in transforming startups into process-driven, million-dollar enterprises. Developing and executing go-to-market strategies while reaching targeted goals has been a core part of my methodology. By harnessing technology for innovation, I have consistently stayed ahead of the curve and delivered exceptional results.  Throughout the years, I have cultivated a healthy work-life balance that has allowed me to delve into deeper aspects of Self, Life, and Spirituality, firmly embracing the belief in oneness. As a lifelong seeker of knowledge and an avid learner, I am committed to innovating and implementing effective strategies that yield remarkable results for all stakeholders. 
    
    
  
       I lead AVIXA’s APAC marketing and communications initiatives, which include member communication, vertical market events, educational programmes and AVIXA’s brand presence at the association’s trade shows in the region. I look forward to making new connections on the Xchange and leverage digital as a medium to offer value to members and support the association’s commitment of being a hub for AV in the region.  https://xchange.avixa.org/users/avixa 
    
    
  
       With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. 
 I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. 
 Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field 
    
    
  
       An Italian living in Sweden. I have found my passion in marketing and communication as the perfect path to unify goals and strategies. Lately, I've been focusing on promoting IoT solutions for schools and hospitals, making them aware of the advantages of IP-based device and how they can enhance quality care and student learning experience, beyond general security. 
    
    
  
       As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth.   In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change.   As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world.   If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals. 
    
    
  
       A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives.  
    
    
  
       I'm a huge fan of everything related to audiovisual (AV), photography, and videography. Working for an incredible company enables me to access the necessary gear for various purposes like live-streaming, content creation, broadcasting, and even independent filmmaking. If you're curious about my current favorite products, here's a list of what I use: 
 When it comes to content creation, live-streaming equipment, and cinema gear, I rely on Blackmagic Design. Their products have been outstanding: 
 
 Blackmagic Design ATEM Constellation 8K : This powerful tool is perfect for my live-streaming needs. 
 URSA 12K Netflix Camera: With this camera, I can capture stunning footage, ideal for professional projects. 
 URSA Mini Pro 4.6K G2 Netflix Camera: Another fantastic camera from Blackmagic Design, which I frequently use for my video work. 
 Blackmagic Design Pocket Cinema Camera 6K Pro w/ DaVinci Resolve: This compact camera, combined with DaVinci Resolve software, provides excellent results for my content creation. 
 
 When it comes to point-and-shoot cameras that are easy to use and versatile, I highly recommend FujiFilm  and Sigma. These are some of my go-to options: 
 
 Fujifilm X-T30 II Camera: This camera is perfect for capturing high-quality photos and videos effortlessly. 
 Fujifilm X-T5: Another excellent option from FujiFilm, providing exceptional performance for my photography and videography needs. 
 Sigma fp and fp L Mirrorless Camera: These mirrorless cameras offer great flexibility and produce impressive results. And are the size of a deck of cards  
 Fujifilm X-S20,  this is my new go to for hiking,  
 
 Now, let's talk about lenses, which are an essential part of my gear: 
 
 Sigma Art Lens: I simply can't get enough of these lenses. They deliver exceptional image quality and are a joy to use. 
 Tokina Cinema Lens: When it comes to cinema lenses, the more options, the better. Tokina offers a fantastic range of lenses that cater to my specific requirements. 
 Meike Cinema Lens : We all know that as photographers and videographers, we can never have too many lenses. Meike provides great quality lenses that I'm always excited to add to my collection. 
 
 I hope this gives you an insight into my favorite AV, photography, and videography gear. If you have any specific questions or need further information, feel free to ask. 
    
    
  
       At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies.   All this, while thriving in a multicultural setting of teammates from across the globe. 
    
    
  
       Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!