With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

Grifiths Zachariah, CTS, is an experienced professional in the Pro AV industry, currently serving as the Associate VP for the EMEAIO Sales and Global Alliancesgion at ClearOne Inc. With a background in electronics engineering and nearly two decades of experience in the industry, Grifiths has worked in various technical, training, project management, and sales leadership roles. This extensive experience has given him a deep understanding of the latest trends and innovations in the field and a passion for sharing his knowledge with others. Throughout his career, Grifiths has worked with various system integration companies and manufacturers, managing large-scale projects and troubleshooting complex systems. This experience has equipped him with the skills needed to deliver high-quality, comprehensive training to AV professionals, focusing on sharing his experience to empower others to succeed in their careers.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

Sustainability in AV (SAVe) is the first industrywide U.S.-based organization to bring stakeholders together to take concerted action to achieve the 2030 Sustainable Development Goals (SDGs). From climate change and environmental degradation to poverty and inequality, our businesses, our communities, and our very planet face serious and accelerating threats to sustainability and survival. The good news is that we have the talent, resources, and – in the 2030 Sustainable Development Goals – a blueprint to make meaningful progress in achieving sustainability. By its very nature, the AV industry is well-positioned to make substantial progress in areas related to responsible waste management, life cycle carbon emission reduction, and reduced energy usage. What’s called for is leadership to steer the industry in the right direction. SAVe is a catalyst to achieve the SDGs, and serves as a bridge to other industries, NGOs and partner organizations. Though SAVe was founded in 2022, it has already developed an assessment tool to help stakeholders identify which SDGs to advance, and develop an action plan that can be implemented right away. Become SAVe Certified, and SAVe will help spread the word that your organization is part of the solution. SAVe also provides a vehicle for organizations to give their AV equipment a second life at the end of its first one by donating equipment through a network that SAVe has established with the Commission on Voluntary Service & Action (CVSA). This program is called SAVe A Second Life and it will have a direct impact on reducing the amount of e-waste our industry generates. Help us achieve the 2030 Sustainable Development Goals. You can do so by volunteering, donating to our independent nonprofit organization, and by participating in the programs we have established. Contact us today – because the clock is ticking!

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Joey Davis is a seasoned content and marketing professional with over 20 years of progressive experience in fast-paced digital media environments. The 2019 Technology Associates of Georgia Marketing Innovator of the Year recipient, he specializes in web content development, marketing strategy, writing, and graphic design. 

AV Designer & Programmer Specialist with the knowledge and experience necessary to advise the client in the decision to implement high-tech & Entertainment systems.