Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I I volunteer for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

With more than 20 years in global marketing and sales leadership roles across technology, software and telco, I have built and led industry-leading B2B, B2C and retail programs and teams across North America, Europe, Middle East, Asia and Latin America.

Videri is the only end-to-end digital display platform that eliminates the complexity and limitations of traditional digital signage with a simple, yet high impact solution delivering infinitely differentiated digital in any location, from anywhere. Purpose-built with no external components, Videri Digital Canvases blend in seamlessly to let a brand’s message stand out. Go beyond traditional digital with integrated hardware and software made for each other. Native and optional headless CMS, Device Management, Analytics and Apps & Ecosystem let you manage what’s playing live, in real time, not just your HDMI port. Put digital where you never thought possible and let your digital be seen.

Contact me for anything related to our beautiful Industry in the Benelux & Nordics Region; Digital Signage Content and Streaming; Collaboration; Learning Technologies Etc   Always look forward to hearing from you!

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.