As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

As an AV Digital Marketing Specialist at ImageNet Consulting in Oklahoma City, I leverage my expertise in digital strategy, SEO, and social media marketing to elevate brand presence in the AV industry. Through data-driven campaigns and compelling visual content, including photography and videography, I showcase ImageNet’s innovative AV solutions, driving engagement and brand growth. “Leadership is the capacity to translate vision into reality.” — Warren G. Bennis

AV support at higher education,Live events

I have been in the AV industry since 2018, although I have been related to Audio visuals for a long time, as a hobby, something that I have been passionate about since I discovered AV's, initially in the area of Audio and now in the area of video, and LED screen.