As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals in the intersection of technology, strategy, and leadership. I've been active in AVIXA since 1986, and served on the national board, 1993-2000. I'm a Fellow of the Society of Marketing Professional Services (SMPS), and an Associate member of the American Institute of Architects.  My expertise spans audiovisual systems design, integrated building technology, strategic business development, and higher education technology planning. I bring an award-winning, B2B design thinking approach developed through leadership roles with national AEC and technology firms. I’ve led marketing and sales strategy, designed future-ready digital experience environments, and helped organizations implement AI-powered tools to scale expertise and performance. I’m available as a mentor or advisor in areas including AV system design for education and civic spaces, AI-enhanced business development, strategic marketing for integrators and consultants, digital experience planning, and leadership development for rising professionals. I’m especially focused on helping firms utilize technology not just to build systems, but to establish credibility, save time, and drive revenue growth. Known throughout the AEC and AV industries for my thought leadership and integrity, I share insights through industry publications, AVIXA and SMPS events, and my blog, CatalystFactor—a resource for growth strategies, leadership development, and marketing innovation. .

A driven business leader with an entrepreneurial spirit, passionate about people, interested in innovation and technology, and finding solutions that help transform and make a positive impact.  I am fortunate to have spent 30+ years in a career that I love!  

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I collaborate as an ambassador for SAVe (Sustainability in AV) in Mexico, as well as for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

http://avixa.org

We’re the Hub for All People and Things AV We are the community for the creative professionals who use technology to create integrated experiences. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.

Faz mais de 25 anos que o Grupo Discabos está no mercado, e podemos dizer com certeza que somos movidos pela paixão em nossa área. Diante disso, buscamos atender de forma ágil, responsável e qualificada, as mais diversas demandas de sistemas de automação, sonorização, vídeo, segurança, digital signage e eventos em todo Brasil.  Nossa missão é facilitar o cotidiano das pessoas compartilhando nosso conhecimento e experiência adquiridos ao longo da nossa jornada e oferecendo soluções tecnológicas, inovadoras e de alta qualidade em áudio, vídeo e automação. Afinal, o nosso objetivo é sempre guiar nossos clientes pelo caminho do sucesso em seus projetos.   Além disso, vale destacar que o Grupo Discabos proporciona aos seus clientes o que falta em muitos negócios: confiança. Nós oferecemos apoio desde o começo, com uma consultoria, até o final, com a entrega do serviço e produto. 

Still a bit of an AV rookie. Not technical at all unless you need the clock on your VCR reset. Ally for Diversity & Inclusion across all industries. Member of the AVIXA Foundation Board, Diversity Council, and Women's Council. I have no clue what that component does. Professional Speaker. Aspiring Game Show Host. Below Average Charity Golfer. Overuser Of Capital Letters Where They Are Not NECESSARY. He/Him.