LAVNCH [CODE]: In your opinion, what is the most exciting thing about extended reality?

JAMES PIETSCH: I think extended reality (XR) has real potential to revolutionize many businesses and streamline operational inefficiencies. Unlike virtual reality (VR), where a user escapes the physical world, XR provides a technology layer to enhance and improve the world we live in today. One fascinating area is employee training, onboarding for complex tasks, allowing the technology to ‘guide’ a relative novice through a complex task that would have previously required highly skilled labor.

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