Business of AV, A Culture of Inclusion

Understanding New AV Communities and End Users

As AV expands into new markets and verticals, it is imperative for us to understand and educate ourselves about each new area. Especially when it comes to channel structure, end user needs, and more.
Go to the profile of Ben Thomas
Ben Thomas
Head of Pro AV, Sr. Director of Publishing, MarketScale
Understanding New AV Communities and End Users
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As AV expands into new markets and verticals, it is imperative for us to understand and educate ourselves about each new area. Especially when it comes to channel structure, end user needs, and more. Tune in below as Nic Milani of Epiphan Video joins Pro AV Today to break down the needs of these new communities.

Go to the profile of Ben Thomas
Ben Thomas (He/Him)
Head of Pro AV, Sr. Director of Publishing, MarketScale

Ben currently serves as the Head of Pro AV and the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm.

He has over a decade of award winning experience in media publishing for large scale events, OTT & live streaming platforms, marketing, network television, and podcasting. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world including Intel, Nokia, Samsung and Segway, to billions of content interactions.

A huge hockey fan (Go Stars!), and former contestant and current fan of Family Feud, Thomas resides in Dallas, Texas.

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