In today’s business environment, standing still is not an option. For AVIXA members, the accelerating pace of technological change—driven most visibly by artificial intelligence—is transforming the audiovisual sector at every level. This isn’t a distant trend; it’s an immediate business challenge. The question is no longer whether AI will reshape our industry, but how quickly firms can adapt to capture value rather than lose ground.

Disruption That Demands a Strategic Response

Our industry has successfully navigated past transitions—analog to digital, standalone systems to networked solutions, unified communications at scale. But AI is different. It’s not a feature or a platform upgrade; it’s a fundamental change to the way projects are designed, delivered, and managed. From AI-enabled analytics and automation to predictive client insights, this evolution challenges legacy skillsets and business models alike.

For many firms, the result is a confidence gap. Leaders and teams face a flood of new information without clear strategies for integration. Traditional training channels can’t keep up. The outcome: missed opportunities, slower response times, and diminished competitive positioning. What’s needed is not just knowledge, but a trusted community that accelerates adoption and provides clarity in the noise.

NEXXT: Built for B2B Value Creation

NEXXT (connect.nexxtnow.com) is more than an online forum. It is a purpose-built, AI-augmented business community that enables AV leaders to translate emerging technology into measurable business outcomes. Structured around three pillars—Community, Consulting, and Learning—NEXXT provides:

• Peer-to-peer exchange with executives and practitioners who are testing and scaling AI today.

• Strategic guidance to help firms integrate AI into operations, project delivery, marketing, and client experience.

• Curated learning paths that go beyond theory to provide actionable frameworks for business growth.

What differentiates NEXXT is that it models the transformation it promotes. The platform itself is an evolving experiment in applied AI, creating real-time insights through feedback loops and user engagement. As a member, you are not only accessing resources—you are shaping the future state of AI in AV.

Business Outcomes You Can Measure

Joining NEXXT is not about consuming more content; it’s about delivering results inside your firm. Members are already exploring how to:

• Streamline project management with AI, cutting setup times by as much as 50%.

• Reduce operational costs, including energy savings of up to 30%.

• Shift from reactive service to proactive strategy, using predictive analytics to anticipate client needs.

• Improve pipeline performance, with AI-driven sales and marketing personalization that drives higher conversion rates.

These aren’t speculative benefits—they are competitive advantages that firms are implementing now. NEXXT accelerates access to tested practices, vetted tools, and new partnerships that position your business for profitable growth.

The Strategic Invitation

The future of AV will not be dictated to us—it will be defined by those who engage with it directly. For AVIXA members, NEXXT is the platform where leadership, innovation, and business value intersect. It is where peers share what works, where experimentation is encouraged, and where the next generation of AV business models is being co-created.

The opportunity is clear: leverage AI to build stronger firms, stronger partnerships, and stronger client outcomes. As an AVIXA member, you are already positioned as an industry leader. NEXXT is your next step—an investment in relevance, resilience, and long-term advantage.

Need Some Incentive to join? All who sign up before Noon GMT on Sept 16th will go in the draw for a Shure Incorporated MV7i podcasting microphone - thanks to the generosity and support of NEXXT from Shure themselves.