Smart Brevity and the Art of Effective Written Communications
Axios' Jim VandeHei and Mike Allen discuss their new book on effective communication and the power of saying more with less.
Jim VandeHei and Mike Allen, founder of Axios and Politico, discuss their new book on effective communication 'Smart Brevity: The Power of Saying More with Less,' from emails and newsletters to internal communications.
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I had a literary professor in college who firmly believed in and taught the writing technique "Show, don't tell." The advice in the video is the opposite for marketing communications but no less effective because your audience doesn't have time for wordy details. Be clear and get straight to the point.