You’ve heard of extended reality (XR) technologies like virtual reality (VR), mixed reality (MR), and augmented reality (AR) but have you heard of parallel reality?
Don't be dismayed if you haven't heard of this very new technology, but get ready to be hearing the term "parallel reality" more and more—Delta Airlines just deployed a test of the technology at an airport terminal.
In short, travelers can “agree” to be tracked by the technology at time of check-in. As they go through TSA, a large screen in the terminal will greet them and show their flight status information, gate number, etc. At first glance, none of this seems super innovative, but here’s the kicker....
That same screen can be showing 100 different, discrete images to 100 different travelers simultaneously. One hundred people looking at the same screen will be seeing completely different images concurrently.