Can marketers rely on AI to help create content?

According to Olesia Filipenko's article on MarketingProfs.com, we shouldn't depend on it. While it can help by generating ideas and sources, a human content writer is still needed. Set your content writer up for success by submitting a detailed content brief. 

Here are the 17 elements that should be included in your B2B content brief:

1. Target-Audience Insights: Include information about the target audiences of the content pieces you assign.

2. Customer Journey Stage: Address your lead generation funnel and note which stage of the customer journey your article targets.

3. Article Goal: Mention the article's goal and what you are trying to achieve with it.

4. Word Count: Include a word count in your content brief if targeting a specific article length. 

5. Primary Keywords: Specify your target keywords. Tell the writer where and how often to include it in the text.

6. Secondary Keywords: List secondary keywords you want to target. Include keyword volume and difficulty so the writer knows how to prioritize them.

7. Meta Title Requirements: Write specific meta title requirements for a writer: what primary keyword to use and how long the title should be. 

8. Meta Description Requirements: Again: include the primary keywords that a writer needs to use and to keep it short.

9. H1 Requirements: Emphasize using your primary keyword in H1 (headline) and write length guidelines to ensure it fits within the character limit your CMS sets.

10. Clear Article Structure With H2 and H3 Headings: Provide all the headings and subheads you'd like your writer to cover in the article, aligning them with your length requirements.

11. Internal Style Guide: Include a link to your style guide, if you have one.

12. Internal-Link Guidelines: List anchors and internal links to other relevant content on your website you'd like to mention in the text.

13. External-Link Guidelines: Include details on the minimum DR (domain rating) and traffic volume required to ensure the quality of backlinks your website shares.

14. Competing Content URLs: Provide the list of URLs from competitors ranking for the same keywords.

15. First-Draft Deadline: Set a due date for the initial draft of the article to keep things on track.

16. Final Article Deadline: Set a due date for the final draft of the article. Set aside some time for the review process.

17. AI-Content Detection Checker: Insert the link to the AI content detector you're using to check whether a content writer creates " human content."

Consider taking these steps next time you submit a brief to ensure clear communication and high-quality content! Additional information can be found in the article below:

17 Must-Have Elements of Your B2B Content Brief

Comment below and let us know what elements are most important to your company when submitting a B2B content brief!