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Blue Alchemy Labs has announced the appointment of Molly Piveral as Strategic Partnership Director, marking a key step in the company’s continued global growth and focus on strengthening industry relationships.Piveral joins the business with a strong track record across themed entertainment, immersive experiences and live events, bringing a depth of experience that spans concept development through to delivery on complex, high profile projects.
Her career began in Central Florida, working within entertainment and community relations at Walt Disney World, before progressing into senior roles across the industry. She has since contributed to a wide range of major projects, including theme parks, exhibitions, corporate experiences and large-scale live events such as Super Bowl halftime productions.
Piveral has also held director level positions focused on strategic partnerships and business development and serves on the board of the Themed Entertainment Association, reflecting her active role within the global experience community.
In her role at Blue Alchemy Labs, Piveral will lead strategic partnerships, working closely with clients and collaborators to identify opportunities for growth, alignment and long-term value creation across projects.
Molly said, “Over the past year, I have spent time reflecting on the kind of impact I want to make. My experience has shown me that real progress comes from addressing the underlying gaps within organisations and connecting them to tangible outcomes.
For me, business development is about driving purposeful change, strengthening teams and creating alignment across disciplines. I am excited to be joining Blue Alchemy Labs at a time when those conversations are more important than ever.”
Her approach to business development is grounded in identifying gaps across process, production, relationships and customer experience, and translating these into measurable outcomes for organisations.
Strengthening Blue Alchemy Labs’ global position
The appointment reflects Blue Alchemy Labs’ continued focus on building a network of strong partnerships and supporting clients with strategic insight across the full lifecycle of experience projects.
Mike Ross, Founder and CEO of Blue Alchemy Labs, said: “Molly brings a rare combination of industry experience, strategic thinking and genuine insight into how organisations operate. Her ability to connect people, ideas and outcomes makes her a natural fit for the way we work.
As we continue to grow internationally, strengthening our partnerships and relationships is critical, and Molly will play a central role in that.”
Piveral will be attending TEA INSPIRE Week 2026, one of the industry’s key global gatherings organised by the Themed Entertainment Association.
Those attending are encouraged to connect with her during the event to begin conversations around future collaborations and upcoming projects.
Mike's illustrious career as a multi-award-winning Creative Technical Director is marked by his profound expertise in designing and executing large-scale fixed installations and live event projects that consistently redefine the frontiers of technology and innovation.
Over the span of more than two decades, Mike has meticulously honed his craft, amassing invaluable experience across a diverse range of industries, including live events, automotive exhibitions, financial expos, museums, science centres, and themed entertainment attractions. His ability to seamlessly adapt to these varied domains is a testament to his versatility and technical acumen.
Mike's extensive portfolio is an impressive showcase of his technical prowess, featuring a broad spectrum of projects, from intricately detailed small-scale endeavours to grand, technologically advanced installations. Collaborating with eminent institutions and corporate giants such as The Sphere – Las Vegas, Walt Disney Imagineering, Universal Studios, The Smithsonian Institute, The Adler Planetarium, The American Museum of Natural History, Apple, Barclays, Coca-Cola, Nike, Farah Leisure, Hyundai, Cedar Fair, Changi Airport Group, Merlin Entertainment, Dubai Parks and Resorts, and the BBC highlights the depth and technical diversity of his skill set.
What truly distinguishes Mike is his exceptional proficiency in merging creative artistry with cutting-edge technology. This intricate fusion is often overlooked in the industry, but it forms the cornerstone of his specialized skill set. Whether he's developing immersive environments that seamlessly integrate state-of-the-art audio-visual systems, interactive displays, and sensory experiences to educate and entertain or orchestrating intricate technical collaborations between creative and engineering teams, Mike consistently delivers projects that not only meet the highest technical standards but also captivate and engage audiences with unprecedented technical precision.
Mike's journey is a testament to his unwavering dedication to pushing the boundaries of immersive experiences and technical innovation. His visionary approach, complemented by his exceptional grasp of complex technical intricacies, has firmly established him as a luminary in the realm of creative and technical direction, setting new industry benchmarks and inspiring others to embrace the intricacies of technology and innovation.
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