Professor of Digital Marketing Strategies & CMO at Voome I am passionate about digital innovation and take pride in sharing this enthusiasm with my students, colleagues, and clients. I believe that passion is essential to thrive in an ecosystem like ours, where innovation and tools evolve rapidly. My journey in this field began in 2005 in the Mobile VAS market, encompassing early mobile games and ringtones. In 2011, I founded my first startup, Meetale, one of Italy’s pioneering digital publishing platforms, which the Italian Unitary Writers Association recognized as the most significant in the country. Following a substantial international experience in a collaborative project between India and Italy, I founded dfarm – Digital Transformation Factory in 2019. This network was created to embed digitalization within company processes and teams. My commitment to education led me to start teaching at the School of Management at LUM University in September 2019, using the Learning by Doing approach. Since 2022, I have served as Chief Marketing Officer (CMO) at Voome.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.

Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business. Why Choose Cocine AV? With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for: ·         Poor Acoustics ·         MS Teams Integration ·         Office Automation ·         Building Automation ·         PBX and Unified Communications But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans. The Cocine AV Advantage Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently. Why Shadowmatch? ·         Accelerated Onboarding:   Reduce the settling-in period to a week or two. ·         Effective Restructuring:   Seamlessly reassign employees to better-suited roles. ·         Performance Tracking:   Maintain clear records and proof of employee progress and decisions. Our Commitment At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.   Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions. 

Highly accomplished AV System Designer and Consultant with over 20 years of industry experience. Currently serving as President of Integrated Systems Technologies Philippines OPC and Head Instructor at the Institute of AV Technology. Renowned for delivering cutting-edge AV solutions and comprehensive project management. Extensive experience in training and mentoring AV professionals, contributing significantly to the industry’s growth and development.

At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here. 

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When I first started in AV, I remember hearing how AV professionals really care about the human experience, not just the tech. And it's true! I love connecting the dots to help people find the AV resources they need, building communities where people come together and being a part of such a vibrant (and welcoming) industry.