As an architect by training (BS Architecture, Cal Poly SLO) and a collaborative technologist with four decades of practice, I’m passionate about mentoring the next generation of AV professionals at the intersection of technology, strategy, and leadership. I have been active in AVIXA since 1986 and served on the national board from 1993–2000. I am a Fellow of the Society for Marketing Professional Services (SMPS) and an Associate member of the American Institute of Architects. I serve as Director of Digital Experience Design at Clark & Enersen, a 200-person interdisciplinary architecture and engineering firm, where I lead the planning and design of integrated audiovisual and digital experience environments for higher education, healthcare, and research clients. In parallel, through my personal advisory practice at CraigPark.Company, I counsel AEC and technology organizations on business strategy, collaborative design and delivery, and growth leadership. My expertise spans systems design, integrated building technology planning, and strategic business development. I bring an award-winning, B2B design-thinking approach developed through leadership roles with national AEC and technology firms. Across both institutional and consulting roles, I have led marketing and growth strategy, designed future-ready learning and simulation environments, and helped organizations implement AI-powered tools that scale expertise and performance.

I studied mechanical engineering, and moved to Broadcast where I worked in television for 7 years specialising in live and outside broadcast.   In 1992 I transitioned from television to AV and set up Hewshott in 2002 as an independent consultancy practice.  I lead the Hewshott Group worldwide, supporting each office across 3 continents as they collectively deliver projects for clients worldwide. Hewshott provides advice and project delivery resources in the AV, IT and Acoustic sectors, blending all three as required to support clients as they navigate through the technical challenges across multiple vertical markets. Outside of Hewshott, I have engineered numerous recordings and specialise in sacred music recorded on-site and have recorded in some wonderful buildings.   In my spare time, my engineering roots surface as I have two classic cars that are in a constant state of repair and maintenance, and the occasional modification.

As a seasoned Group Operations and Technical Director, I have built a strong track record in the audio/video and collaboration technologies industry. My expertise includes Operations Management, Sales, A/V Systems Design, and Technical Resource Management, allowing me to bring a comprehensive approach to any technological challenge. I hold various manufacturer certifications and have maintained my AVIXA CTS for 20+ years complementing my strong engineering skills. My commitment to excellence and innovative solutions has consistently driven success across complex projects and initiatives.

AVIXA Chairman of the Board