With a background in content strategy, brand management, and community building for global franchises like Star Wars and Star Trek, I’ve spent my career connecting people to the stories they love. At AVIXA, I’m doing the same—only now, the story is AV itself: how it connects, empowers, and transforms us. I’m especially drawn to the intersection of AV and pop culture, immersive tech, and storytelling. I’m here to help others unlock the potential of Xchange—whether it’s building their brand, expanding their reach, or just finding their people.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

About Me I am a Certified Technology Specialist (CTS) with a background in Mobile and Satellite Communication Engineering from the International University of East Africa (IUEA). My passion for technology and curiosity led me to the audiovisual industry during the COVID-19 lockdown. Since then, I’ve supported and led AV projects across Uganda, including digital signage, video conferencing, e-learning studios, and public address systems. I’m dedicated to raising awareness of AV technology in East Africa and hold a Google Digital Marketing certification to enhance the promotion of AV solutions in the region through media. Skills and Expertise Design and Proposal Writing: Crafting comprehensive and tailored AV solutions for clients. Project Experience: Expertise in designing AV systems for stadiums, learning environments, boardrooms, and digital signage. Technical Certifications: AVIXA CTS (Certified Technology Specialist) Dante Certification from Audinate Dante Interests

Ingeniero Empresarial con especialización en centros de control. Actualmente lidero BRCO como Gerente General y también dirijo Control Rooms Academy. Mi pasión por la innovación y la excelencia en el diseño y la gestión de operaciones críticas me ha llevado a contribuir activamente en la comunidad global como Embajador de Avixa Xchange y SAVe. Con una trayectoria dedicada a la mejora de la eficiencia operativa y la implementación de tecnologías avanzadas, me especializo en optimizar los entornos de trabajo de los centros de control para mejorar la toma de decisiones y la gestión de crisis. A través de BRCO y Control Rooms Academy, me comprometo a desarrollar soluciones que no solo atiendan las necesidades actuales de seguridad y monitoreo, sino que también preparen a las organizaciones para los desafíos futuros. Invito a profesionales y organizaciones interesadas en elevar sus capacidades de monitoreo y respuesta a conectarse conmigo para explorar cómo podemos alcanzar nuevos niveles de excelencia operativa juntos.

As a skilled AV and Acoustics Engineer, I am dedicated to creating immersive and engaging experiences through technology with an understanding of both the technical and creative aspects of the industry. From live events and conferences to immersive installations and digital signage, I am passionate about utilizing cutting-edge technology to bring ideas to life.

Since 1993, I am General Sales Manager and founder of ICON Multimedia, global manufacturer of DENEVA solution, the Digital Transformation software for immersive experiences. In my role, I am accountable for the company’s business development. My passion for innovation has led me to expand DENEVA internationally, with a strong presence in the Latin American market. I am is also a founding partner of Sociograph, the Neuromarketing division of the ICON Multimedia group.

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

💡 Many organisations have AV technology systems that are difficult to use, frequently breaking, or not aligned with needs. Sound familiar? This leads to frustration and holds people back from performing at their best. I help corporate, government, education sector leaders implement AV technology solutions to facilitate high performance outcomes for their staff and customers. NEED HELP NOW? +61 403 327 323 | david.allara@konnectus.com.au

ZeeVee is the leading global developer of digital technology and products for distributing audio-video content from any source or multiple sources to any number of displays.  AV over IP Evolved from decades of experience in video encoding and IP networking, ZeeVee enables AV and IT integrators to rapidly deploy AV solutions of unlimited scale, unsurpassed performance, and unrivaled reliability over industry-standard IP networks. Learn More RF Modulation For integrators and AV managers with the option to use coaxial cable for AV distribution, ZeeVee’s RF Modulation products are the most affordable, reliable and widely-used solution for high-quality distribution of multiple HD and SD sources to any number of locations.  Learn More

Hello everyone! I'm very happy to be a part of this community! As a market developer and a marketing professional with focus in the AV industry, I'm always searching for new solutions that work for the technological ecosystem. I'm proud to say that I'm part of Molver Technology, end-user services integration company. I would love to hear more from everyone at AVIXA Xchange. Let's get in touch! :) 

Newtonlab Space is an audiovisual technology company specialized in the production and management of The Show Window holographic devices. Please visit our website to learn more about these incredible devices.