Most leaders get frustrated at how their business is affected when they lose staff. We help the C-Suite maintain continuity in the stability of the organisation.     Website: https://www.novaassociates.co.uk/ LinkedIn: https://www.linkedin.com/in/peoplecontinuityexpert/ Mobile: +44 117 908 6102  

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

I have 15 years of Business Development experience in APAC. In my current position, I'm helping  AV Industry Growth and Support in the region. If you would like to know how AVIXA can assist you or your business, please make contact.

Involved in driving global standards for Arup. Constantly evaluating new devices and software, to enable our end users to have a better meeting experience. Keen contributor to Hybrid working and how this impacts the meeting room. Work with manufacturers to develop products that help improve our meeting spaces.  

💡 Many organisations have AV technology systems that are difficult to use, frequently breaking, or not aligned with needs. Sound familiar? This leads to frustration and holds people back from performing at their best. I help corporate, government, education sector leaders implement AV technology solutions to facilitate high performance outcomes for their staff and customers. NEED HELP NOW? +61 403 327 323 | david.allara@konnectus.com.au