I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

Somos especialistas en la integración de tecnología audiovisual en todo ámbito o actividad en la que sea requerida. Realizamos el diseño, provisión y puesta en marcha de cualquier sistema tecnológico AV incorporando los últimos adelantos del mercado, siguiendo los más altos estándares técnicos. We are specialists in AV technology integration in any area or activity in which it is required. We carry out the design, provision, and implementation of any AV technological system incorporating the latest advances on the market, following the highest technical standards.

Hello everyone! We are a services company focused on the integration of technological systems and platforms, in a productive environment, searching for the best user experience. We have developed enterprise services that integrate a complete ecosystem to create a hybrid workspace that covers all dimensions through the implementation of unified tools. If you want to know more, contact us! We are always available to chat.

Fernando Cajal is an accomplished International Business Director at GESAB Control Rooms with a remarkable career spanning over 15 years across diverse international industries. His extensive B2B expertise encompasses the realms of negotiation, project management, business planning, and the effective management of distribution channels. Under his leadership, strategic initiatives have resulted in the establishment of commercial showrooms and robust sales channels on a global scale. Notably, Fernando has played a pivotal role in the successful execution of key milestone projects, including the emergency CCR 911 in Makkah, Riyadh Metro, EC3 Dubai, STC UNOC, and numerous others. A native Spanish speaker with a technical business proficiency in English, Fernando excels in cultivating enduring client relationships and delivering solution-driven outcomes within multifaceted international contexts. Leveraging his combined background in Control Rooms industry expertise spanning the last decade and his architectural profile, complemented by diverse comprehensive trainings, Fernando possesses an exceptional understanding of Control Room design, ergonomics, health in work space, international standards compliance, audiovisual technology, and other pivotal facets crucial for the successful deployment of Operation Centers.

💡 Many organisations have AV technology systems that are difficult to use, frequently breaking, or not aligned with needs. Sound familiar? This leads to frustration and holds people back from performing at their best. I help corporate, government, education sector leaders implement AV technology solutions to facilitate high performance outcomes for their staff and customers. NEED HELP NOW? +61 403 327 323 | david.allara@konnectus.com.au