Senior Director of Development for AVIXA in EMEA with over 20 years experience in AV and IT industries. Started off in sound engineering in the late 90s then pursued a career in IT. After working in web development I returned to AV and have not looked back! I do at times pine to work more directly with the amazing technology available today to help create great AV experiences but I do get to see them being shared and celebrated! I look forward to seeing many of those examples on the Xchange!
I believe marketing should do more than make noise. It should make it matter.
Whether it’s driving demand, building brand heat, or giving sales teams something real to run with, I’m here to make sure marketing actually moves the needle.
At CTI, I lead a team of people who give a damn about results and relationships. From Pro AV to broadcast, mission critical spaces, and beyond, we create campaigns that build trust and drive growth. No cold DMs. No gimmicks. Just work that works.
What drives me?
The endurance mindset. I’m an athlete, a coach, and someone who believes showing up when it’s hard is what makes it count.
Let’s build something that lasts.
If you care about people, growth, leadership, or building brands that actually work, I’m all ears.
Performance-driven professional offering over 17 years of insightful experience, building on a strong foundation in AV systems and workplace transformation strategy, I work hands-on with clients to design, implement, and optimize technology that drives collaboration, innovation, and productivity in the modern workplace.
At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
AV, Bacon, sports, and watermelon in no particular order.
As Manager, Italy & Member Services EMEA at AVIXA I lead the EMEA Member Services Team, collaborating with AVIXA's Global Member Services Team. My regions of responsibility are Italy, Benelux & Nordics, Iberia, France and Malta, and together with my Team I give support to AVIXA’s initiatives, courses and events throughout the EMEA region. I also oversee all AVIXA activities in Italy, collaborating also on Italian translation and communication projects.
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In qualità di Manager, Italy & Member Services EMEA di AVIXA dirigo il Member Services Team EMEA, collaborando con il Member Services Team Globale di AVIXA. Le regioni di mia competenza sono Italia, Benelux & Nordics, Iberia, Francia e Malta e insieme al mio Team mi occupo di dare supporto alle iniziative, i corsi e gli eventi di AVIXA in tutta la regione EMEA. Supervisiono inoltre tutte le attività di AVIXA in Italia, collaborando anche ai progetti di traduzione e comunicazione in italiano.
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