Entrepreneur of the AV industry and communication technologies. Enthusiastic and committed to people, in creating companies with a high human sense, passionate about marketing and new forms of digital communication. With more than 27 years of experience, I currently manage Viewhaus, my goal is to lead the company and make it a benchmark in the AV industry in Mexico, as well as being part of the most important AV service provider network around the world. I I volunteer for AVIXA Xchange and I am part of the AVIXA sustainability advisory group, this allows me to endorse my interest and commitment to sustainability, circular economies and the environment.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

Hi everyone, I'm Freddy, Founder of MarketingForAV.com and Co-founder of DesignLab. I've spent the last 15+ years in the AV industry, from designing award-winning systems to figuring out how to actually get those projects in the door. The technical part? That's what most AV companies do brilliantly. The online visibility part? That's where I see incredible integrators lose projects to competitors with worse systems but better websites. MarketingForAV.com exists because I got tired of watching talented AV professionals struggle to communicate their value online while generic marketing agencies tried to sell them strategies that don't understand RFIs, procurement cycles, or the difference between a corporate boardroom and a university lecture hall. We're not a traditional agency. We come from AV. We've designed systems, quoted projects, and lived through the same sales cycles you face every day. We speak your technical language: audio, video, control, lighting, collaboration, and immersive solutions. We understand your clients: corporate, education, government, hospitality, worship, and residential. And we know what actually moves a project from "we're interested" to "send us the proposal." How we help AV companies across the United States: SEO for AV Integrators → Show up when prospects search for solutions in your market → Optimize your site so decision-makers find you, not your competitors → Build content that ranks and converts - Paid Advertising (PPC) → Target IT directors, facility managers, and procurement teams → Google and LinkedIn campaigns for your specific verticals → Turn ad spend into qualified conversations - Content Marketing → Translate technical capabilities into buyer-friendly language → Case studies and service pages that build trust → Show how you solve real problems, not just product specs - Website Development → Turn your site into a sales asset, not a digital brochure → Clear messaging, strong calls to action, built for conversion → Help visitors understand what you do in under 10 seconds - Lead Generation Systems → Predictable pipeline instead of waiting for referrals → Combine SEO, PPC, and content tailored to your capacity → Designed for how AV projects actually get sold We work with single-location integrators and multi-state service providers who understand that digital presence is no longer optional, but doing it with strategy and clarity still is. If your AV company is ready to turn online visibility into qualified project opportunities, let's connect. 👉 info@marketingforav.com 🌐 marketingforav.com

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

Audio Visual Technician | Immersive Experience Specialist | d3 Disguise Operator | Creative Technologist | Project Manager Museum of the Bible Beeple Studios - Beeple LLC

Com mais de 59.700 horas de dedicação ao mercado de áudio e vídeo, minha jornada profissional é marcada por diversas experiências. Iniciei minha carreira como DJ em 1994 e, após mudar-me para São Paulo em 1999, trabalhei como vendedor em uma loja de CDs. Paralelamente, meu interesse pelo áudio cresceu durante meu tempo como aluno e depois monitor na escola IAV (Instituto de Áudio e Vídeo). Rapidamente, tornei-me professor, formando mais de 1000 alunos entre 2000 e 2008. Em 2008, adentrei a indústria de som, gerenciando minha própria empresa de locação e prestando serviços à Yamaha musical do Brasil. Posteriormente, juntei-me à Harman do Brasil como especialista de produtos, contribuindo para a introdução de mesas de som digitais Soundcraft no mercado e participando de projetos de sonorização de estádios para a Copa do Mundo. Minha experiência na Harman se estendeu por todo o Brasil, conhecendo diferentes realidades e necessidades dos clientes. Trabalhei com marcas líderes como JBL, AKG, dbx, BSS, Soundcraft e outras. Em 2017, iniciei uma nova jornada na Audio-Technica, expandindo meu conhecimento e rede de contatos na América Latina. Meu trabalho foi elogiado em vários países, incluindo Paraguai, Bolívia, Colômbia, Argentina e México. Em 2019, concentrei-me no desenvolvimento de habilidades comerciais na Musical Express, mas a pandemia em 2020 trouxe incertezas e encerrou minha trajetória lá. No entanto, em agosto de 2020, encontrei uma nova oportunidade na distribuidora Rhox, onde utilizei meu conhecimento de mercado e de pessoas para oferecer soluções a clientes. Em outubro de 2020, assumi o papel de gerente de produto na distribuidora WDC Networks, que distribui marcas como Shure, Yamaha, LG e Leyard. Além de áudio, minha jornada expandiu-se para a gestão de produtos de vídeo. Até hoje são mais de 5800 horas na área de gestão de produtos. Neste ano de 2024, iniciei como gerente de produtos na distribuidora SigmaOne e serei responsável pela gestão dos produtos e soluções do fabricante Biamp. Minha experiência abrange não apenas áudio e vídeo, mas também análise de dados e inteligência artificial. Sou um profissional comprometido com a qualidade, inovação e aprendizado contínuo, sempre em busca de aprimorar minhas habilidades.

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. Technical leadership spans advanced audiovisual ecosystems including digital signage networks, broadcast and media systems, large-format LED environments, video mapping, PAVA and emergency communication systems, intelligent wayfinding, collaboration spaces, lecture theatres, hospitality technologies, and integrated control platforms. Known for bridging the gap between consultants, architects, operators, and technology vendors to ensure cohesive design delivery and future-ready infrastructure. Strong focus on user experience, operational efficiency, scalability, and reliability across complex facilities. Certified Project Management Professional (PMP) and AVIXA CTS-D / CTS-I, demonstrating mastery in AV system design, integration, and project governance. Active contributor to the global AV community as an AVIXA Xchange Advocate across the Middle East and GCC. Industry speaker at the Integrated Systems Europe (ISE) 2023 & 2025 in Barcelona, Infocomm India Sep 2025, representing Qatar and contributing insights on evolving AV technologies, project delivery practices, and knowledge collaboration within the global AV community. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.

As a broadcast professional and multiplatform strategist with a passion for writing, I bring a unique perspective to content creation. Throughout my broadcasting career, which began in 2005, I have honed my skills in video production, system integration, and live event management. I have also managed interns and performed field marketing projects while maintaining a self-driven commitment to ongoing learning and growth. In addition to my technical expertise, I am also an avid reader and enjoy exploring new avenues for personal and professional development. My work in the digital media and web development sector has given me a fresh perspective on the power of content to connect with audiences and create meaningful change. As a multifaceted individual, I take pride in excelling in various pursuits. From international competitions and sports events to writing and volunteering, I always seek new ways to challenge myself and positively impact the world. If you're looking for a collaborator who can help you bring your ideas to life and deliver results on time, I'm here to help. Let's connect and explore how to work together to achieve your goals.