At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.
Mario is a PR and marketing communications professional with over 20 years of experience collaborating with tech companies in the B2B and CE industries. Since 2019 he and his agency have teamed up with AVIXA to do public relations and create content for the public in Latin America and Spain.
My career has been devoted to International Industrial and Consumer Sales and Marketing, with an emphasis on Latin America. Many of my accomplishments are about selling, promoting, and introducing new products into new markets - I have developed business operations and distribution channels from scratch at my previous companies and substantially increased revenues at an impressive speed rate, building strong employee and customer relations at the same time. I have also travelled extensively throughout Latin America and the Caribbean, so I am familiar with any challenge these markets bring.
Get in touch for anything related to AVIXA in the UK & Ireland - we're here to help and waiting to hear from you!
Experiencia profesional certificada en tecnologias de Audio, Video y redes. Especialista en proyectos de diversidades de tamaños y complejidades, en adherencia con las mejores prácticas tecnológicas. Aportar estos elementos en Viewhaus la empresa donde me desarrollo permiten minimizar el riesgo, optimizar el presupuesto y abordar anticipadamente los problemas que manan en el proceso mismo de la integración.
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I developed an AV Rental & Staging Company from the ground up to the 2nd best in sales in Argentina during the 1990s. Worked as independent Technical Director for major corporate shows. I have worked with projects all across Latin America during the past 30+ years. For the last 17 years, I have had the privilege of being part of ICIA; InfoComm, now AVIXA, helping the development of our industry in Latin America and the Caribbean.
Specialties: Professional Audio Visual Industry in Latin America, Non-Profit Organization, AV Business Development, Technical Direction. Strategic Planning, Product Distribution, and Channel Development.
I have 20+ years experience serving AVIXA's members in various parts of the world mostly focused within the Asia-Pacific region. In my current position I'm responsible for AVIXA's Growth and Industry Support in the region and leading a dedicated team of people that share that goal. If you would like to know how AVIXA can assist you or your business, please make contact.