For the past 22 years, I have been actively involved in this dynamic Industry, witnessing its incredible evolution firsthand.   I started my career as a salesman, working to understand the intricacies of audio and video market. Through education, I climbed the ranks and am now proud to be a partner and Director of Products at Discabos Group Brasil, a leading value-added distributor that supplies products and services to audio and video integrators. My responsibilities are relationships with manufacturers, forecasting, logistics, and product development.   In addition to my role at Discabos, I have been an active member of Avixa for the past decade, immersing myself in this vibrant community of professionals. In 2018, I earned my Certified Technology Specialist (CTS), further solidifying my expertise in the AV industry. I am very proud of it. Four years ago, I received a humbling invitation to join the Avixa Foundation as a Director. Today, I proudly serve as its President, a position that fills me with immense pride and a deep sense of purpose.  For those unfamiliar with the Avixa Foundation, it is a non-profit organization dedicated to encourage the talent pathway and to fostering the careers within the AV industry. We are here to create the futures leaders of our industry. To achieve this, we have assembled an extraordinary team of staff and directors who work to develop activities and programs aligned with our strategic goals. In July 2023 I began to command the operation of DUCaaS, an AV technical services outsourcing company that is part of the Discabos Group. I am concerned about the future of the AV industry regarding two important topics: Education and Sustainability. In November 2023 I started my role at SAVe, as Ambassador for Brazil. Today I serve in The Board of Directors and as co-chair of Sponsorships. I feel a deep sense of purpose in being part of SAVe. I am marathon runner for pleasure, currently live in São Paulo, Brazil, with my wonderful wife Patricia and children Luca and Bianca.

¡Hola a todos! Estoy encantada de ser parte de esta comunidad. Soy Virginia, Gerente de Marketing y Relaciones Globales en Proyecciones Digitales – GPA Argentina y Uruguay. Con 13 años de experiencia en la industria AV, me apasiona la innovación, el arte y todo lo que impulsa nuevas formas de crear y conectar. A lo largo de mi carrera, he buscado integrar la interculturalidad y la sustentabilidad en cada proyecto, porque creo que solo con una mirada consciente y diversa es posible generar un impacto real y duradero.

I´ve been in this industry since 2002, I graduated from electronics engineering while working as AV designer, after a while I realized that there were many things I couldn´t understand about sound that I was passionated about so I decided to do masters on sound and vibration in Sweden, during all these time had the chance to design and be responsible for relevant projects like Panamerican games athletic stadium, soccer stadiums, arenas, concert halls and many other of all kind

With over 20 years of experience in the AV and ELV industries, I specialize in AV system design, installation, management, and integration across diverse sectors, including corporate, education, sports, healthcare, hospitality, and government. My career began in 2003 with the AV team at a 5-star hotel in Lebanon, where I developed a passion for AV systems. I hold certifications as a Project Management Professional (PMP) from PMI, as well as CTS-D and CTS-I from AVIXA, blending technical expertise with strong project leadership. I have extensive experience deploying technologies from leading manufacturers such as Crestron, Extron, Biamp, and many others, while managing vendors and ensuring seamless integration. Currently, I am part of BLINQ, a division of IMAR Trading and Contracting in Qatar, where I serve as the ELV Projects Manager, focusing on ELV systems and immersive AV solutions. I am committed to continuous learning, staying ahead of industry trends, and mentoring emerging professionals to elevate the AV field

I lead AVIXA’s Latin America marketing and communications initiatives and I look forward to making new connections on the Xchange.

Hi! I help connect people to AV education, standards and more resources from AVIXA. I am an expert in finding resources to help you meet your training and certification prep needs to help you reach your goals.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also worked on virtual reality projects, transforming Romanian folk tales into VR narratives. 

Our Community Spotlight highlights some of the most prominent, active users in the AVIXA Xchange community. These quick interviews touch on hot topics within the AV industry right from the minds of experts in their respective fields.

Analytix AV Solutions offer immediate access to top-notch AV expertise in engineering, CAD, BIM and Programming work, to ensure your AV projects are world-class and delivered on time. Our professionals have a deep understanding of current industry best practices, and their hands-on experience brings unmatched reliability to all our services. Trust us to help you elevate your business with cutting-edge technology and exceptional customer experience. SERVICES Audio Visual CAD Engineering BIM Programming Electronics Security System (ESS) CAD BIM

LAVNCH [CODE] serves technology enthusiasts with the emerging technology news and advice they crave—covering extended reality, experiential advertising, virtual production, and more!

We’re the Hub for All People and Things AV We are the community for the creative professionals who use technology to create integrated experiences. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.

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A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I look forward to connecting with you here on Xchange and invite you to join me on LinkedIn as well.  To reach me, please message me on LinkedIn, as I am unable to reply to conversations here.