At SpinetiX, I drive multichannel comms campaigns and oversee digital marketing, from website management to social media growth. I collaborate in cross-functional initiatives together with the product, support, and development teams to create product documentation. My role also involves directing our digital signage academy with AVIXA-approved courses and developing engaging brand-aligned content, as well as coordinating with internal and external partners to fulfill our marketing strategies. All this, while thriving in a multicultural setting of teammates from across the globe.

A University of Central Florida double-alum with a Master’s in Digital Media, I'm a content creator who loves bringing people together over shared interests. As AVIXA's Coordinator of Digital Content, I produce articles on a myriad of technology topics. I've also been working on virtual reality projects lately, transforming folk tales into VR narratives. 

I’m a proud Colombian that loves life, family, friends, music, sports, food, travel, nature & meditation. I have 20+ years of international experience in Sales, Trade Marketing & Marketing in different industries (Technology, Consumer Goods and Textiles). During this time I’ve had the privilege to travel around and also live in different Countries (Canada, India) which has given me the gift to know different cultures and value the relevance of building cross-cultural understanding across nations. In a nutshell, I’m really good at establishing Strategic Alliances and opening international Channels of Distribution in the Latin America & Caribbean Region, using my ability to build long term relationships with customers and peers, strategically deliver results, manage complex situations, and lead multicultural and multidisciplinary teams.

Ready to transform your business communication and productivity? At Cocine AV, we leverage 15 years of expertise in audio-visual technology and a decade of Life Coaching to empower businesses to navigate technology confidently and efficiently. Our mission is to create seamless solutions that enhance productivity, reduce stress, and allow you and your team to focus on what truly matters: your business. Why Choose Cocine AV? With extensive training, key supplier partnerships, and strong peer relationships, we deliver cutting-edge solutions for: ·         Poor Acoustics ·         MS Teams Integration ·         Office Automation ·         Building Automation ·         PBX and Unified Communications But we go beyond AV. Partnering with Shadowmatch, we ensure you onboard the right talent, maintain a documented skills register, coach and mentor employees, resolve workplace conflicts, and develop comprehensive employee development plans. The Cocine AV Advantage Our holistic approach merges AV and IT, recognizing the critical role of effective communication in both fields. Shadowmatch complements our AV solutions by enhancing communication and streamlining employee integration, significantly reducing onboarding time from months to weeks. It also provides invaluable insights for employee restructuring and performance management, ensuring your team operates efficiently. Why Shadowmatch? ·         Accelerated Onboarding:   Reduce the settling-in period to a week or two. ·         Effective Restructuring:   Seamlessly reassign employees to better-suited roles. ·         Performance Tracking:   Maintain clear records and proof of employee progress and decisions. Our Commitment At Cocine AV, we don’t just supply top-notch equipment and software; we listen to your needs, address your concerns, and provide tailored support and education to implement the perfect solution for your business. Our journey began with whiteboards, pinboards, and projection screens, evolving into a comprehensive service across Corporate AV, Voice Evacuation, and Unified Communications.   Certified in an extensive range of products and peripherals, we draw on over 500 years of combined supplier experience to deliver expert advice and unparalleled solutions. 

I started in the VA industry in 1997 as a technician with the Aviation mechanic background in Marriott Corporation in NY city. I worked my way to the management level with thousand different trainings by Marriott MVP, Trainex and InfoCom. Managed several Marriott Audio Visual department in Washington DC metropolitan- JW Marriott Hotel , Crystal Gateway Marriott, Sofitel Lafayette square, Ritz Carlton Washington DC. DC Convention Center- Held a position of Projects Manager with The Executive AV Services (NY). Certified HelpDesk Analyst, very much focus on IT/AV teaching career in the IVORY COAST (West -Africa ) in a near future.

A marketing professional and 20-year AV industry veteran, I am a proud CTS holder and enthusiastic #AVfoodie who is passionate about innovative technologies, design, and all things AV. I love sharing what this dynamic community has to offer and am excited to serve as Community Manager of AVIXA Xchange!