About Bahir Omar

As Co- founder of VirtuWall and ARC Studios, Bahir is a visionary leader at the intersection of architectural technology and digital storytelling. With a "narrative-first" philosophy, he specializes in transforming traditional physical spaces into immersive, high-impact environments that bridge the gap between cutting-edge hardware and emotional content. Through his work, Bahir continues to redefine the boundaries of the AV industry, evolving standard displays into living museums that inspire global audiences and advance the cultural and economic landscape of the Middle East.

Company Type

AV/IT Integration Distributor Video/Film Production

Department

AV Management Business Development Design Executive Office/Owner Installation Marketing/Communications Product Management Project Management Solutions Development

Language

English

Intro Content

Learning

Xchange Community Chat, InfoComm, ISE, AV Foodies

Beyond the Brightness: Why Narrative is the New Architecture of the AV World

The halls of ISE 2026 are glowing with the latest in transparent OLEDs, micro-LEDs, and spatial audio systems. But as we walk the floor and capture the pulse of this industry, a fundamental truth is emerging: Hardware is a commodity; Narrative is the differentiator.